Gold Stars Speakers Bureau, A division of Dynamic Pathways, Inc.
7478 N. La Cholla Blvd. - Tucson, AZ 8741 USA
Copyright © 2014 Dynamic Pathways, Inc.
Are you an aspiring speaker who wants to make it in the
business of professional speaking? Or you may be a seasoned
speaker who wants to increase his income. In order to excel in
this lucrative business, you need to create a solid foundation to
success in the BUSINESS of speaking.
Talent is not enough! Learn the business from the inside...
from the combined know-how of a speaker and a speakers
bureau! Find out the proven secrets that you need in order to
succeed as a professional speaker.
"I CAN DO THAT!"
Have you ever seen professional speakers giving their
presentations and thought, "I can do that!" Could you see
yourself, sharing your knowledge and wisdom with huge
audiences, finishing to a standing ovation? Did you wish you
could be paid thousands of dollars for doing what you love to do?
Have you ever wanted to travel to exotic and beautiful places,
stay in great hotels, and be paid to do it?
The Glamorous World of Speaking
Welcome to the world of professional speaking. In this world,
speakers are paid great sums of money to simply give a speech.
It all sounds so easy. One day, you simply wake up and say, "I
am a speaker!"
However, then you must then ask yourself,
"How do I create and build a professional speaking business?"
And, "Who knows about me and is willing to pay me to speak to
In order to help you, we have created a great resource. It will
answer all your questions on what it takes to be a professional
From Inside the Business
You need to learn is the business side of the speaking profession.
The authors, Andrea Gold and Gary Yamamoto, have owned and
operated Gold Stars Speakers Bureau® since 1989. Since then,
they have booked thousands of professional speakers for a
cumulative total of tens of millions of dollars. They are members
of both the National Speakers Association and the International
Group of Agencies and Bureaus. They know the speaking
More than that, they know what decision makers and meeting
planners are looking for. Andrea and her staff have listened to
and responded to their needs for more than two decades. They
know what decision makers and meeting planners are looking for
in a speaker. They have heard the meeting planners desires,
needs, fears, frustrations, complaints, anger, and praises. When
they see the marketing material from speakers, they know
whether it is going to sell or not.
Why Write This Book
Nearly every day, Andrea receives calls from people who want
information on how to be a professional speaker. They want
information such as:
"What do people speaking on my topic charge for a keynote?"
"What is the most popular topic so I can create a speech on that
"Can you help me to become a professional speaker so we can
make a lot of money together?"
In the bureau business, time is very short. Andrea and Gary saw
a tremendous need to help speakers who called with questions,
but felt bad turning them away. They referred newer speakers to
consultants, but speakers couldn't always afford the fee. Thus
The Business of Successful Speaking, book was created for you.
You will find answers to many questions, to help you launch your
speaking career faster and on a solid foundation.
IF YOU HAVE NOW READ ENOUGH, you can start reading and
applying this information for great returns, now! Buy now and
take full advantage of the purchase of the hardcover versions of
this moneymaking book!
Talent is Not Enough!
In order to help you learn the business side of professional
speaking, Andrea and Gary have written this book. Learn the
combined know-how from a speaker and a speakers bureau! Find
out the proven secrets in order to succeed as a professional
speaker. By using this e-book, you will learn the ins and outs:
Partnering well with speakers bureaus
Jump-starting your speaking business
Discovering secrets to effectively market yourself
Getting the basics to do business right the first time
Access valuable forms and checklists
Every new speaker needs this book! It is crammed full of tips
and secrets and it will give you a great ideas for growing your
business. Just using one of certain suggestions in the book can
multiply your earnings many times over!
By doing the business of speaking the smart way, you really can
achieve that million dollar mark... and then some! So what's
holding you up? Invest in yourself!
This book is written in a concise style that quickly gives you the
information you need in order to get your professional speaking
career started! Now—not tomorrow or a month or a year from
now. Read below for a sampling of the secrets and knowledge
that you can apply today for long-lasting success!
BOOK TABLE OF CONTENTS
Chapter 1 – The Speaking Business
Chapter 2 – What Makes You a Professional Speaker?
Chapter 3 – The Business of Speaking
Running Your Business
Running your business as a business requires you to create plans
to help you succeed. Most beginning speakers have neither a
business plan nor a marketing plan. They are flying by the seat
of their pants and, kindly put, eventually end up falling on that
part of their pants. Additionally, this book is filled with ideas and
insights that will help you to avoid so many of the pitfalls that
have plagued speakers. You need to read Chapter 4.
Chapter 4 – How the Economy Affects the Speaking Business
Who should purchase this book
Business Leaders and Managers
Customer Service Experts
Professional Speakers who are constantly being
approached by new speakers. Become an affiliate and send
new speakers to our website.
IF YOU ARE AN AUTHOR AND WANT TO GET PAID TO SELL
YOUR BOOKS, this is your solution. You can start now on a
system to maximize your books and reach the audience you
wrote your book to reach. Buy now and take full advantage of
the purchase of the hardcover and e-book versions of this
system to sell your books!
Competing in a Hyper-competitive World
You need smart positioning and marketing strategies. You will
find a wealth of business wisdom to help you to truly compete in
this market. You must better understand the how to best set up
your business and also understand the competition. The
following chapters will give you what you need to excel.
Chapter 5 – The Speaker’s Office
Chapter 6 – Types of Speakers
Chapter 7 – Types of Presentations
Chapter 8 – Accessories and Props
Entrepreneur Looking for a New Career
This is the source of knowledge that will give you everything you
need to start. Buy now and take full advantage of the purchase
of the hardcover and e-book versions of this moneymaking book!
Are You Ready?
This is one area that concerns not only beginning speakers, but
also experienced speakers. What should you charge for a
keynote presentation? What about a breakout session? Should
you discount for more than one speaking engagement and how
much should that be? What about international engagements?
What should you charge if they want to tape your presentations?
Should you charge if they want to have multiple, remote
broadcasts of your presentation? When should you raise your
fees and by how much? Then, after you have your fees
established, you need to be very good. We have the answers in
the following chapters.
Chapter 9 – Pricing Your Presentation
Chapter 10 – Practice and Free Speeches
EVENT PLANNER EXPECTATIONS
What is it that an event planner is looking for in a speaker? Over
the years, we have listened to event planners and decision
makers who told us what they liked and disliked in the speakers
they reviewed. We have gathered this information and placed it
in this chapter. You will know what you should put in your
promotional material and what you should leave out.
Chapter 11 – What a Meeting Planner Expects From a Speaker
IF YOU HAVE NOW READ ENOUGH, you can start reading and
applying this information for great returns, now! Buy now and
take full advantage of the purchase of the hardcover and
paperback versions of this moneymaking book!
This is a must-read if you want to work with speakers bureaus.
You will discover how they work and what to expect from them.
At the same time, you will find out what they expect from you.
We have included the topic headings in Chapter 12 to show you
what you need to know to approach and work with the people
who book speakers for a living.
Chapter 12 – Working with Speakers Bureaus
Approaching the Bureau
Checking Out a Speakers Bureau
Your Demo Video
Your Business Operation
Be Bureau Friendly
Repeat and Spinoff Business
Be Easy to Work With
Holds and Releases
Educate Your Staff
After Your Presentation
When You Receive Leads
Payment from a Speakers Bureau
End Run Clients
Updating Your Website
One Final Thing
Chapter 13 – How Speakers Bureaus Rate Speakers
Chapter 14 – Sales and Marketing: Prospects and Clients
Chapter 15 – Marketing to Speakers Bureaus
Your marketing material is critical to your success, whether you
are approaching a speakers bureau or a prospect. You must have
the marketing material that will appeal to those who have seen
hundreds or even thousands of marketing material. There are so
many different marketing avenues you can take. Learn what is
critical and what is not.
Chapter 16 – Creating Effective Marketing Material
Chapter 17 – Important Factors to Consider When Accepting a
Chapter 18 – Travel Arrangements
Chapter 19 – Payments and Travel Expenses
When you are booked, you should write your own contract. We
will tell you why you need to do this and why you should not use
the client's contract, if at all possible. We also discuss all the
necessary elements in a contract that we have learned during
our 25+ years in the business.
Chapter 20 – Your Booking Contract
This is another source of income. As a speaker, you have a
wonderful resource to create a number of products from your
speech. This can be a lucrative income source. As a speaker, you
have an immediate source of customers, the audience when you
Chapter 21 – Creating Products
BENEFITS TO AUTHORS
Authors, we know what you are going through. We know how
much work and dedication went into creating your book. You
see, the authors have been in the book business for years. Gary
was president of a trade book publishing company. Andrea has
been marketing director of two publishing companies and also
the assistant to the president of a major catalog publishing
company. Here are a few of the benefits authors receive as a
Make thousands in speaking fees.
Have more time in your life with family and friends.
Share your passion that made you write you book.
Help people – give them hope and entertain them.
Travel to resorts, all expenses paid, and enjoy yourself.
Meet the heads of corporation and trade associations.
Fulfillment of sharing your message .
Have audience members refer you to friends who could
hire you to speak or purchase your books.
It is so simple to forget to being something when packing and
rushing off to a speaking engagement. We included a check list
in our book to minimize that possibility.
Chapter 22 – Check Lists
What have some of the best speakers on the planet found during
their years of speaking. We asked these professionals what they
would like to share with you that will help your career. You will
find some great gems. We feel that what they shared is
Chapter 23 – Best Practices of Professional Speakers
YOUR LIFE AS A SPEAKER
Here we pull it all together. We show you how the elements
(from marketing to booking to speaking), discussed in the
previous chapters, should be used to create your speaking
business. We create a day in your life, showing you what a
Chapter 24 – The Speaker’s Life
Chapter 25 – Summary
WHAT ELSE DID WE INCLUDE?
Supplement A – National Speakers Association and Chapters
Do yourself a favor. If you really want to accelerate your career
by associating with professional speakers, join the National
Supplement B – Marketing Checklist
Put into action some of these.
Supplement C – Sample Contract
Copy this as a guideline as you develop your own.
Supplement D – Questionnaire
Gather important information using this questionnaire.
TO KNOW HOW TO CREATE A CONTRACT AND DEVELOP A
USEFUL QUESTIONNAIRE ARE ALSO PRICELESS! It also
shows you how to avoid leaving any money on the table and
prevent being taken advantage of.
Supplement E – Customizer - Speech
Use this detailed questionnaire to customize your presentations.
Supplement F – Customizer - Training
Plus, use this detailed questionnaire to customize your training
Supplement G – Packing List
Have you ever gone to give a speech and realized that you
forgot to bring something? Adapt this to your needs.
Supplement H – Travel Expense
Keep your travel expenses organized by using this chart.
Supplement I – Speaker Evaluation
Do you follow up with an evaluation of your presentation? Gather
testimonials and speaking leads.
Supplement J – Proposal – Get Along – Conflict
Refer to this sample proposal as a guideline to help communicate
your value, sell additional useful programs, and to pinpoint the
needs of your clients.
Are you on track to move your speaking career into gear?
The Business of Successful Speaking gives you a solid
foundation for building your profitable and rewarding speaking
business. Order it and make your speaking dream a reality now!
P.S. A must have for every aspiring or newer speaker! Open your
eyes to the fantastic opportunities and possibilities!
Do not let another day pass and lose your dream of becoming a
successful, future, million-dollar, professional speaker.
When you purchase The Business of Successful Speaking,
you will have a tremendous amount of information to work with.
When you finish reading the book, it may be difficult to decide
where to begin. There are so many different areas you can work
with to improve your speaking career. To help speakers to
systematically improve their business, we have a workbook that
will help you to systematically work on specific areas of your
business and obtain the results you desire. To get the best and
quickest results, we recommend you get both book and
workbook which is available at an even larger discount.
The Business of Successful Speaking: Proven Secrets to
Becoming a Million Dollar Speaker
Hardcover (USA only): $29.95 + S&H . . . . . . . . .
Workbook (USA only): $24.95 + S&H . . . . . . . . .
E-BOOK VERSION AVAILABLE
The Business of Successful Speaking
e-book version $24.95 . . . . . . . . . . . . . . . . . . .
The Business of Successful Speaking Workbook
e-book verson: $19.95 . . . . . . . . . . . . . . . . . . .
For Bundled Discounts . . . . . . . . . . . . . . . . . . .
Discover how to increase sales during a speech . . .
The Business of Successful Speaking:
Proven Secrets to Becoming a Million Dollar Speaker
"Love your book for building my
"If you think you're going to be
successful just because you've got
a 'good speech' - think again.
Unless you master the business
aspects of speaking, you've just
got a hobby, not a career. Andrea
and Gary cut your learning curve
and give you a head start with
'The Business of Speaking.' Hey,
the speaking business is just that -
a business. The speech is only the
Joe Calloway, CSP, CPAE
Author: Becoming a
Category of One
"This is the most detailed, up-to-
date text book for beginning or
seasoned professional speakers.
Everything I’ve learned the hard
way over 30+ years of being in the
business is in one easy to use
document. If only I would have
had this when I started out!"
Mike McKinley, CSP, CPAE
2008 Cavett Winner and NSA
"Many speakers have wonderful
platform skills, fantastic content
and absolutely no marketing
savvy. This book can help great
speakers become well-known
"The Business of Speaking should
be required reading for anyone
entering the speaking business!
Your fantastic message and
wonderful delivery really don’t
matter, if not one is listening. The
Business of Speaking will help
ensure that you have an
Author: What Got You Here
Won't Get You There
"This is the most comprehensive
flight plan for the business of
speaking I have ever seen, written
by two experienced and successful
industry experts. A must read for
speakers plotting their career."
Former CEO Southwest
Author: The Winds of
"Andrea and Gary truly understand
that success as a professional
speaker has less to do with your
ability to give a great speech. They
have outlined the path to help you
focus your business, intensify your
selling efforts and to run your
speaking business as a business. I
wish this book had been available
when I began my professional
speaking career in 1982! It would
have saved me thousands of
dollars and years of trial and
Jim Pancero, CSP, CPAE
consultant & trainer for over 27
"I have said this for years: ‘The
job is not doing the speech, it is
getting the speech.’ Andrea Gold
teaches you how to get the
speech, as well as how to run your
speaking business. Throughout
this book she reveals secret after
secret on how to get into the
business and be successful as a
professional speaker. Where was
this book when I was first getting
Shep Hyken, CSP, CPAE
Author: The Cult of the
"On a scale of 0-10 the book, The
Business of Successful Speaking,
is an 11. Whether you are a new
speaker or a veteran this book is
guaranteed to provide you with the
tools to take your career to the
next level. It's a "must have" book
for your library and contains
everything you wanted to know
about the speaking profession but
were afraid to ask."
Professional Speaker and
"While addressed to the newer
speaker, even seasoned "pros" will
find nuggets of "Gold" (and a
touch of Yamamoto) in this timely
and important book. Combining
the talents and experiences of this
bureau-speaker partnership, you
will learn much from their proven
expertise in the "business of
speaking." So, whether you're just
starting out or have been around
for a bit, you will find this book a
valuable and exciting learning tool
as you begin or continue your
Edward E. Scannell, CMP,
Past National. President,
National Speakers Assn.
"Gold and Yamamoto have poured
years of experience onto these
pages. This book provides the
fundamentals for newbies in the
industry and several key secrets
for seasoned speakers. Times
change; demands change;
etiquette changes. This book
prevents a mistake that can cost a
career, and puts you on the path
to quick success. It's easily worth
ten times the price!"
Dianna Booher, MA, CSP,
Author: The Voice of
Authority and more than 40 other
"Andrea Gold is one of the “good
guys” in the bureau business. I
have always valued and
appreciated her council. She and
Gary have captured the essence of
what it takes to be successful in
their new book. For the emerging
professional speaker, this will be
an effective roadmap for success.
For the experienced professional
speaker, this book will be a much
needed tune up. Wherever you are
in your speaking career, you need
this book, NOW!"
Ed Rigsbee, CSP
"Let's get to the point. If you want
to become a successful speaker
then you have to read this e-book.
It's simple, It's informative and it's
invaluable. I wish it was available
when I got started."
Steve Rizzo, CPAE
"Andrea and Gary are two of the
best in the business and for them
to share all this information in one
book is amazing! This book will
help you to Grow and Go to the
next level! I highly recommend
Willie Jolley, MA, CSP, CPAE
Author: A Setback is a Setup
for a Comeback
"Andrea Gold’s new book is
insightful, impactful, and
invaluable to anyone who is
serious about the speaking
business. The profession has
needed a good book on the
‘business of speaking’, and this is
it! Read it and you will get a
powerful overview of what this
business is all about and how to
prosper in it."
Don Hutson, CSP, CPAE
Author: The One Minute
"A freaking bargain!!!! New
speakers will pay $99.00 for it
without a problem. And they
should invest a hundred bucks to
learn what they DON'T know."
Author: Nobody Moved Your
"You will shorten your learning
curve and increase your earning
curve by reading and applying this
book's messages. Andrea Gold and
Gary Yamamoto have written a
vital guide for anyone who is
building a practice as a speaker. I
know how valuable this book can
be for you because as the co-
creator of The Professional
Speaking Institute I have spent
hundreds of hours isolating the
steps and skills necessary for
success as a professional speaker.
All of those business skills are
covered in this book. Use it as
your handbook. Keep it filled with
tabs and highlights to recall the
best ideas and tips. Use the forms
and checklists, don't just read it,
Jim Cathcart, CSP, CPAE
Author: Relationship Selling
and 13 other books.
"Andrea and Gary have hit a home
run. This information is must read
for any speaker. For emerging
speakers, here is a step-by-step
guide to jump start a successful
speaking business. And for the
experienced speaking professional,
this is an excellent reminder on
how to move to the next level. You
can’t move forward if you don’t
invest in yourself!"
Marsha Petrie Sue, CSP, MBA
Speaker, Author, Executive
"Just got done reading your book.
It was excellent."
Nate Booth, DDS
Speaker, Author, and Success
"I love this book, thank you so
much. So many things I never
even thought about. Wow, I love
it. Could not put it down, every
paragraph is 'wow'. I usually sleep
by 10 pm. Last night I kept
reading it until midnight, still I was
not sleepy but I had to sleep by
Motivational Speaker for
"If only I could go back and undo
some of the mistakes… many of
them expensive mistakes… I made
early in my speaking career!
Andrea Gold’s e-book The Business
of Speaking would have saved me
thousands of dollars, hours of
frustration and years of making
less money than I should have
"Each time I get a booking from
Andrea’s bureau, I still learn more
from her. If you want to jump-start
your career, Andrea’s information
and ideas will help you make it
Larry Mersereau, CTC
Author: Stand Out and 3
other books on sales and
"Wow! I will champion this book to
anyone and everyone I meet who
wants to be a speaker or trainer!
This is the definitive A to Z guide
to everything a new speaker (and
veteran for that matter) needs to
know to build and sustain a
successful speaking career. My
only complaint is that it's way too
Author: Nobody Moved Your
"To the beginning speaker this will
be like drinking from a fire hose…
skip the first million, go straight
for the second!"
T. Scott Gross, CSP, IFR,
Author: Microbranding, and
Why Service Stinks
"The authors run Gold Stars
Speakers Bureau. They don't
appear to hold anything back in
telling how to get started, decide
on fees, bill clients and improve
chances for success..."
Arizona Daily Star