Gold Stars Speakers Bureau, A division of Dynamic Pathways, Inc. 7478 N. La Cholla Blvd. - Tucson, AZ 8741 USA Copyright © 2014 Dynamic Pathways, Inc.
Are you an aspiring speaker who wants to make it in the business of professional speaking? Or you may be a seasoned speaker who wants to increase his income. In order to excel in this lucrative business, you need to create a solid foundation to success in the BUSINESS of speaking. Talent is not enough! Learn the business from the inside... from the combined know-how of a speaker and a speakers bureau! Find out the proven secrets that you need in order to succeed as a professional speaker. "I CAN DO THAT!" Have you ever seen professional speakers giving their presentations and thought, "I can do that!" Could you see yourself, sharing your knowledge and wisdom with huge audiences, finishing to a standing ovation? Did you wish you could be paid thousands of dollars for doing what you love to do? Have you ever wanted to travel to exotic and beautiful places, stay in great hotels, and be paid to do it? The Glamorous World of Speaking Welcome to the world of professional speaking. In this world, speakers are paid great sums of money to simply give a speech. It all sounds so easy. One day, you simply wake up and say, "I am a speaker!" However, then you must then ask yourself, "How do I create and build a professional speaking business?" And, "Who knows about me and is willing to pay me to speak to an audience?" In order to help you, we have created a great resource. It will answer all your questions on what it takes to be a professional speaker. From Inside the Business You need to learn is the business side of the speaking profession. The authors, Andrea Gold and Gary Yamamoto, have owned and operated Gold Stars Speakers Bureau® since 1989. Since then, they have booked thousands of professional speakers for a cumulative total of tens of millions of dollars. They are members of both the National Speakers Association and the International Group of Agencies and Bureaus. They know the speaking business! More than that, they know what decision makers and meeting planners are looking for. Andrea and her staff have listened to and responded to their needs for more than two decades. They know what decision makers and meeting planners are looking for in a speaker. They have heard the meeting planners desires, needs, fears, frustrations, complaints, anger, and praises. When they see the marketing material from speakers, they know whether it is going to sell or not. Why Write This Book Nearly every day, Andrea receives calls from people who want information on how to be a professional speaker. They want information such as: "What do people speaking on my topic charge for a keynote?" "What is the most popular topic so I can create a speech on that topic?" "Can you help me to become a professional speaker so we can make a lot of money together?" In the bureau business, time is very short. Andrea and Gary saw a tremendous need to help speakers who called with questions, but felt bad turning them away. They referred newer speakers to consultants, but speakers couldn't always afford the fee. Thus The Business of Successful Speaking, book was created for you. You will find answers to many questions, to help you launch your speaking career faster and on a solid foundation. IF YOU HAVE NOW READ ENOUGH, you can start reading and applying this information for great returns, now! Buy now and take full advantage of the purchase of the hardcover versions of this moneymaking book! Talent is Not Enough! In order to help you learn the business side of professional speaking, Andrea and Gary have written this book. Learn the combined know-how from a speaker and a speakers bureau! Find out the proven secrets in order to succeed as a professional speaker. By using this e-book, you will learn the ins and outs: Partnering well with speakers bureaus Jump-starting your speaking business Discovering secrets to effectively market yourself Getting the basics to do business right the first time Access valuable forms and checklists Every new speaker needs this book! It is crammed full of tips and secrets and it will give you a great ideas for growing your business. Just using one of certain suggestions in the book can multiply your earnings many times over!  By doing the business of speaking the smart way, you really can achieve that million dollar mark... and then some! So what's holding you up? Invest in yourself! This book is written in a concise style that quickly gives you the information you need in order to get your professional speaking career started! Now—not tomorrow or a month or a year from now. Read below for a sampling of the secrets and knowledge that you can apply today for long-lasting success! BOOK TABLE OF CONTENTS Chapter 1 – The Speaking Business Chapter 2 – What Makes You a Professional Speaker? Chapter 3 – The Business of Speaking Running Your Business Running your business as a business requires you to create plans to help you succeed. Most beginning speakers have neither a business plan nor a marketing plan. They are flying by the seat of their pants and, kindly put, eventually end up falling on that part of their pants. Additionally, this book is filled with ideas and insights that will help you to avoid so many of the pitfalls that have plagued speakers. You need to read Chapter 4. Chapter 4 – How the Economy Affects the Speaking Business Who should purchase this book Speakers Authors Consultants Educators Adventurers Healthcare Professionals Green Experts Business Leaders and Managers Customer Service Experts Humorists Professional Speakers who are constantly being approached by new speakers. Become an affiliate and send new speakers to our website. IF YOU ARE AN AUTHOR AND WANT TO GET PAID TO SELL YOUR BOOKS, this is your solution. You can start now on a system to maximize your books and reach the audience you wrote your book to reach. Buy now and take full advantage of the purchase of the hardcover and e-book versions of this system to sell your books! Competing in a Hyper-competitive World You need smart positioning and marketing strategies. You will find a wealth of business wisdom to help you to truly compete in this market. You must better understand the how to best set up your business and also understand the competition. The following chapters will give you what you need to excel. Chapter 5 – The Speaker’s Office Chapter 6 – Types of Speakers Chapter 7 – Types of Presentations Chapter 8 – Accessories and Props Entrepreneur Looking for a New Career This is the source of knowledge that will give you everything you need to start. Buy now and take full advantage of the purchase of the hardcover and e-book versions of this moneymaking book! Are You Ready? This is one area that concerns not only beginning speakers, but also experienced speakers. What should you charge for a keynote presentation? What about a breakout session? Should you discount for more than one speaking engagement and how much should that be? What about international engagements? What should you charge if they want to tape your presentations? Should you charge if they want to have multiple, remote broadcasts of your presentation? When should you raise your fees and by how much? Then, after you have your fees established, you need to be very good. We have the answers in the following chapters. Chapter 9 – Pricing Your Presentation Chapter 10 – Practice and Free Speeches EVENT PLANNER EXPECTATIONS What is it that an event planner is looking for in a speaker? Over the years, we have listened to event planners and decision makers who told us what they liked and disliked in the speakers they reviewed. We have gathered this information and placed it in this chapter. You will know what you should put in your promotional material and what you should leave out. Chapter 11 – What a Meeting Planner Expects From a Speaker     IF YOU HAVE NOW READ ENOUGH, you can start reading and applying this information for great returns, now! Buy now and take full advantage of the purchase of the hardcover and paperback versions of this moneymaking book! SPEAKERS BUREAUS  This is a must-read if you want to work with speakers bureaus. You will discover how they work and what to expect from them. At the same time, you will find out what they expect from you. We have included the topic headings in Chapter 12 to show you what you need to know to approach and work with the people who book speakers for a living. Chapter 12 – Working with Speakers Bureaus Approaching the Bureau Checking Out a Speakers Bureau Marketing Material Bureau Expectations Your Demo Video Your Business Operation Be Consistent Be Bureau Friendly Repeat and Spinoff Business Be Easy to Work With Be Efficient Holds and Releases Travel Schedules Meeting Demands Educate Your Staff Commission After Your Presentation When You Receive Leads Payment from a Speakers Bureau End Run Clients Updating Your Website One Final Thing Chapter 13 – How Speakers Bureaus Rate Speakers Chapter 14 – Sales and Marketing: Prospects and Clients Chapter 15 – Marketing to Speakers Bureaus MARKETING MATERIAL Your marketing material is critical to your success, whether you are approaching a speakers bureau or a prospect. You must have the marketing material that will appeal to those who have seen hundreds or even thousands of marketing material. There are so many different marketing avenues you can take. Learn what is critical and what is not. Chapter 16 – Creating Effective Marketing Material Chapter 17 – Important Factors to Consider When Accepting a Booking Chapter 18 – Travel Arrangements Chapter 19 – Payments and Travel Expenses BOOKING CONTRACT When you are booked, you should write your own contract. We will tell you why you need to do this and why you should not use the client's contract, if at all possible. We also discuss all the necessary elements in a contract that we have learned during our 25+ years in the business. Chapter 20 – Your Booking Contract PRODUCTS This is another source of income. As a speaker, you have a wonderful resource to create a number of products from your speech. This can be a lucrative income source. As a speaker, you have an immediate source of customers, the audience when you speak. Chapter 21 – Creating Products   BENEFITS TO AUTHORS Authors, we know what you are going through. We know how much work and dedication went into creating your book. You see, the authors have been in the book business for years. Gary was president of a trade book publishing company. Andrea has been marketing director of two publishing companies and also the assistant to the president of a major catalog publishing company. Here are a few of the benefits authors receive as a speaker. Make thousands in speaking fees. Have more time in your life with family and friends. Share your passion that made you write you book. Help people – give them hope and entertain them. Travel to resorts, all expenses paid, and enjoy yourself. Meet the heads of corporation and trade associations. Fulfillment of sharing your message . Have audience members refer you to friends who could hire you to speak or purchase your books. Check Lists It is so simple to forget to being something when packing and rushing off to a speaking engagement. We included a check list in our book to minimize that possibility. Chapter 22 – Check Lists BEST PRACTICES What have some of the best speakers on the planet found during their years of speaking. We asked these professionals what they would like to share with you that will help your career. You will find some great gems. We feel that what they shared is PRICELESS! Chapter 23 – Best Practices of Professional Speakers YOUR LIFE AS A SPEAKER Here we pull it all together. We show you how the elements (from marketing to booking to speaking), discussed in the previous chapters, should be used to create your speaking business. We create a day in your life, showing you what a speaker does. Chapter 24 – The Speaker’s Life Chapter 25 – Summary WHAT ELSE DID WE INCLUDE? Glossary Supplement A – National Speakers Association and Chapters Do yourself a favor. If you really want to accelerate your career by associating with professional speakers, join the National Speakers Association. Supplement B – Marketing Checklist Put into action some of these. Supplement C – Sample Contract Copy this as a guideline as you develop your own. Supplement D – Questionnaire Gather important information using this questionnaire. TO KNOW HOW TO CREATE A CONTRACT AND DEVELOP A USEFUL QUESTIONNAIRE ARE ALSO PRICELESS! It also shows you how to avoid leaving any money on the table and prevent being taken advantage of. Supplement E – Customizer - Speech Use this detailed questionnaire to customize your presentations. Supplement F – Customizer - Training Plus, use this detailed questionnaire to customize your training programs. Supplement G – Packing List Have you ever gone to give a speech and realized that you forgot to bring something? Adapt this to your needs. Supplement H – Travel Expense Keep your travel expenses organized by using this chart. Supplement I – Speaker Evaluation Do you follow up with an evaluation of your presentation? Gather testimonials and speaking leads. Supplement J – Proposal – Get Along – Conflict Refer to this sample proposal as a guideline to help communicate your value, sell additional useful programs, and to pinpoint the needs of your clients. Are you on track to move your speaking career into gear?  The Business of Successful Speaking gives you a solid foundation for building your profitable and rewarding speaking business. Order it and make your speaking dream a reality now! P.S. A must have for every aspiring or newer speaker! Open your eyes to the fantastic opportunities and possibilities! Do not let another day pass and lose your dream of becoming a successful, future, million-dollar, professional speaker. When you purchase The Business of Successful Speaking, you will have a tremendous amount of information to work with. When you finish reading the book, it may be difficult to decide where to begin. There are so many different areas you can work with to improve your speaking career. To help speakers to systematically improve their business, we have a workbook that will help you to systematically work on specific areas of your business and obtain the results you desire. To get the best and quickest results, we recommend you get both book and workbook which is available at an even larger discount. The Business of Successful Speaking: Proven Secrets to Becoming a Million Dollar Speaker Hardcover (USA only): $29.95 + S&H . . . . . . . . . Workbook (USA only): $24.95 + S&H . . . . . . . . . E-BOOK VERSION AVAILABLE    The Business of Successful Speaking    e-book version $24.95 . . . . . . . . . . . . . . . . . . .    The Business of Successful Speaking Workbook    e-book verson: $19.95 . . . . . . . . . . . . . . . . . . . For Bundled Discounts . . . . . . . . . . . . . . . . . . . For Authors: Discover how to increase sales during a speech . . .
The Business of Successful Speaking:  Proven Secrets to Becoming a Million Dollar Speaker
TESTIMONIALS: "Love your book for building my speaking business!" Suzanne Holman  "If you think you're going to be successful just because you've got a 'good speech' - think again. Unless you master the business aspects of speaking, you've just got a hobby, not a career. Andrea and Gary cut your learning curve and give you a head start with 'The Business of Speaking.' Hey, the speaking business is just that - a business. The speech is only the beginning." Joe Calloway, CSP, CPAE Author: Becoming a Category of One "This is the most detailed, up-to- date text book for beginning or seasoned professional speakers. Everything I’ve learned the hard way over 30+ years of being in the business is in one easy to use document. If only I would have had this when I started out!" Mike McKinley, CSP, CPAE 2008 Cavett Winner and NSA Past President "Many speakers have wonderful platform skills, fantastic content and absolutely no marketing savvy. This book can help great speakers become well-known speakers! "The Business of Speaking should be required reading for anyone entering the speaking business! Your fantastic message and wonderful delivery really don’t matter, if not one is listening. The Business of Speaking will help ensure that you have an audience." Marshall Goldsmith Thought Leader Author: What Got You Here Won't Get You There    "This is the most comprehensive flight plan for the business of speaking I have ever seen, written by two experienced and successful industry experts. A must read for speakers plotting their career." Howard Putnam Former CEO Southwest Airlines Author: The Winds of Turbulence   "Andrea and Gary truly understand that success as a professional speaker has less to do with your ability to give a great speech. They have outlined the path to help you focus your business, intensify your selling efforts and to run your speaking business as a business. I wish this book had been available when I began my professional speaking career in 1982! It would have saved me thousands of dollars and years of trial and error." Jim Pancero, CSP, CPAE Professional speaker, consultant & trainer for over 27 years.   "I have said this for years: ‘The job is not doing the speech, it is getting the speech.’ Andrea Gold teaches you how to get the speech, as well as how to run your speaking business. Throughout this book she reveals secret after secret on how to get into the business and be successful as a professional speaker. Where was this book when I was first getting started?" Shep Hyken, CSP, CPAE Author: The Cult of the Customer   "On a scale of 0-10 the book, The Business of Successful Speaking, is an 11. Whether you are a new speaker or a veteran this book is guaranteed to provide you with the tools to take your career to the next level. It's a "must have" book for your library and contains everything you wanted to know about the speaking profession but were afraid to ask." Barry Wishner Professional Speaker and Author   "While addressed to the newer speaker, even seasoned "pros" will find nuggets of "Gold" (and a touch of Yamamoto) in this timely and important book. Combining the talents and experiences of this bureau-speaker partnership, you will learn much from their proven expertise in the "business of speaking." So, whether you're just starting out or have been around for a bit, you will find this book a valuable and exciting learning tool as you begin or continue your journey." Edward E. Scannell, CMP, CSP Past National. President, National Speakers Assn.   "Gold and Yamamoto have poured years of experience onto these pages. This book provides the fundamentals for newbies in the industry and several key secrets for seasoned speakers. Times change; demands change; etiquette changes. This book prevents a mistake that can cost a career, and puts you on the path to quick success. It's easily worth ten times the price!" Dianna Booher, MA, CSP, CPAE, Author: The Voice of Authority and more than 40 other books   "Andrea Gold is one of the “good guys” in the bureau business. I have always valued and appreciated her council. She and Gary have captured the essence of what it takes to be successful in their new book. For the emerging professional speaker, this will be an effective roadmap for success. For the experienced professional speaker, this book will be a much needed tune up. Wherever you are in your speaking career, you need this book, NOW!" Ed Rigsbee, CSP "Let's get to the point. If you want to become a successful speaker then you have to read this e-book. It's simple, It's informative and it's invaluable. I wish it was available when I got started." Steve Rizzo, CPAE   "Andrea and Gary are two of the best in the business and for them to share all this information in one book is amazing! This book will help you to Grow and Go to the next level! I highly recommend this book!" Willie Jolley, MA, CSP, CPAE Author: A Setback is a Setup for a Comeback   "Andrea Gold’s new book is insightful, impactful, and invaluable to anyone who is serious about the speaking business. The profession has needed a good book on the ‘business of speaking’, and this is it! Read it and you will get a powerful overview of what this business is all about and how to prosper in it." Don Hutson, CSP, CPAE Author: The One Minute Entrepreneur "A freaking bargain!!!! New speakers will pay $99.00 for it without a problem. And they should invest a hundred bucks to learn what they DON'T know." Ross Shafer Author: Nobody Moved Your Cheese "You will shorten your learning curve and increase your earning curve by reading and applying this book's messages. Andrea Gold and Gary Yamamoto have written a vital guide for anyone who is building a practice as a speaker. I know how valuable this book can be for you because as the co- creator of The Professional Speaking Institute I have spent hundreds of hours isolating the steps and skills necessary for success as a professional speaker. All of those business skills are covered in this book. Use it as your handbook. Keep it filled with tabs and highlights to recall the best ideas and tips. Use the forms and checklists, don't just read it, devour it." Jim Cathcart, CSP, CPAE Author: Relationship Selling  and 13 other books. "Andrea and Gary have hit a home run. This information is must read for any speaker. For emerging speakers, here is a step-by-step guide to jump start a successful speaking business. And for the experienced speaking professional, this is an excellent reminder on how to move to the next level. You can’t move forward if you don’t invest in yourself!" Marsha Petrie Sue, CSP, MBA Speaker, Author, Executive Coach "Just got done reading your book. It was excellent." Nate Booth, DDS Speaker, Author, and Success Detective "I love this book, thank you so much. So many things I never even thought about. Wow, I love it. Could not put it down, every paragraph is 'wow'. I usually sleep by 10 pm. Last night I kept reading it until midnight, still I was not sleepy but I had to sleep by the clock." Nina Dhillon Motivational Speaker for Women "If only I could go back and undo some of the mistakes… many of them expensive mistakes… I made early in my speaking career! Andrea Gold’s e-book The Business of Speaking would have saved me thousands of dollars, hours of frustration and years of making less money than I should have made.   "Each time I get a booking from Andrea’s bureau, I still learn more from her. If you want to jump-start your career, Andrea’s information and ideas will help you make it happen." Larry Mersereau, CTC Author: Stand Out and 3 other books on sales and marketing   "Wow! I will champion this book to anyone and everyone I meet who wants to be a speaker or trainer! This is the definitive A to Z guide to everything a new speaker (and veteran for that matter) needs to know to build and sustain a successful speaking career. My only complaint is that it's way too cheap!" Ross Shafer Author: Nobody Moved Your Cheese "To the beginning speaker this will be like drinking from a fire hose… skip the first million, go straight for the second!" T. Scott Gross, CSP, IFR, EMT, PDQ Author: Microbranding, and Why Service Stinks Book Review: "The authors run Gold Stars Speakers Bureau. They don't appear to hold anything back in telling how to get started, decide on fees, bill clients and improve chances for success..." J.C. Martin Arizona Daily Star
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