Rick Barrera is the Vice President of Strategy for AutoCrib, a marketing and branding consultant, and best-selling author. He is known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Apple, Starbucks, Lexus, Google and ZipCar will change your thinking about marketing forever. Rick has helped hundreds of companies re-design and align their customers facing systems and processes.
It’s an old cliché that smart companies UNDER promise and over deliver, but in today’s crowded market place, it is a one way ticket to obscurity. In his most recent book, "Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences", Rick illustrates how an increasing number of cutting-edge companies are building breakthrough brands in record time. The book offers powerful and easy-to-apply lessons, not only for senior managers, but also for individuals at any level - for anyone who wants to create extraordinary customer experiences. Drawing on more than 25 years of hands-on experience, this book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services, and company.
Rick’s previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons and the self-published Dollars and Sense of Exceptional Service Delivery.
His client list includes Chevron, Intercontinental Hotel Group, Les Schwab Tire Centers, Arrow Electronics, Johnson Controls, Abbott Labs, AutoZone, Caterpillar, IBM, Intel, Merrill Lynch, Verizon, and many others. Because he continues to consult with a few select clients each year, his material is always innovative, relevant, and grounded in the current realities of the marketplace.
Rick’s passion for research and truly understanding the company culture and industry he’s addressing - along with his trademark “Deep Customization” method - is unparalleled in the speaking industry. His depth of corporate experience, research, and education has given him the unusual gift of appearing to be an industry insider to even the most discriminating audiences.
- Overpromise and Overdeliver: How to Design a Branded Competitive Advantage and Deliver Extraordinary Customer Experiences
- Grow Your Revenues Now!
- Rethinking the Customer Experience
- Fast Forward: The Ten Critical Trends Driving Sales, Marketing and Customer Service
Customer Service, Branding, Marketing, Business, Future, Sales
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"Your presentation was absolutely "in-tune" with what is happening within our industry. Additionally, your dynamic presentation skills and energy enhanced the experience." - BICSI
"The results of our post-event survey have been compiled and your speech received exceptional ratings... Your ability to customize your presentation to address our unique needs and business objectives was exceptional... Your message was focused and the audience left with a list of specific actions that they can take to effect change." - American Honda Company
"Thanks again for your timely, practical and stimulating presentation. We would look forward to the opportunity to work with you in the future." - LIMRA
"Thanks for doing such a great job for our opening keynote. The attendee feedback was outstanding! You delivered a powerful and focused message for all to take back with them." - NAMM
"I want to express our appreciation for you recent presentation to our dealer group! The reception by the group was excellent and you have stimulated lots of great conversation. This was our forth effort together in 10 years and you just keep getting better!" - Volvo Construction Equipment