Lawrence Peter "Yogi" Berra was born on May 12, 1925 in St. Louis, Mo. Yogi got his "nickname" from Bobby Hofman, a childhood friend. While watching a movie about an Indian snake charmer, Bobby noted that Yogi had a striking resemblance to the hindu man, saying "That yogi walks like Lawdie ( Larry) Berra," and the name stuck. In 1942 Yogi was playing minor League ball and was approached by the then Cardinals General Manager, Branch Rickey. Rickey had just signed Garagiola for $500, but Rickey offered Yogi $250 and Yogi turned him down. It was reported that Rickey said of Yogi, "He'll never make anything more than a Triple A ballplayer at best." Yankees scout Leo Browne disagreed and convinced the Yankees that Yogi was worth the $500, so the Yankees signed him. Yogi was assigned to the Norfolk Tars of the Class B Piedmont League. During a double header, Yogi had perhaps his most productive game ever. He is credited with driving in 23 runs that day. When Yogi turned 18 he joined the Navy. World War II was in full swing and Yogi played his part. He participated in the D-Day invasion at Omaha Beach, served in North Africa and Italy, and then was finally stationed back in the States. The Photo on the right is of Yogi and two GI's taken somewhere in Italy 1945. After the war, Yogi returned to baseball and played with the New London, CT club. It was there that Mel Ott, the Giants Manager saw him play and attempted to offer the Yankees $50,000 for Yogi's contract. Yankee GM Larry MacPhail had no idea who Yogi was, but figured that if Mel Ott wanted him that badly, he had to be worth keeping. In 1946 Yogi was apprenticed to the Newark Bears of the International League before beginning his career with the Yankees in late 1946. He joined the team as a platoon catcher with Aaron Robinson, Charlie Silvera and Gus Niarhos. Yogi was known as a wild swinger, perhaps equal to Hall of Famer Joe Medwick, and he was very difficult to get out. Paul Richards said of Yogi." He is the toughest man in baseball in the last three innings." In spite of his 'wild' swing, Yogi didn't strike out often. In 1950, he fanned only 12 times in 597 at bats. Yogi was also a talker behind the plate. He used to talk to the opposing batters in order to distract them. Hank Aaron tells the story about the 1958 World Series, with Yogi behind the plate. Yogi kept telling Aaron to 'hit with the label up on the bat'. Finally Aaron turned and said "Yogi, I came up here to hit, not to read." Yogi went on to become a Fifteen-time All Star, winning the AL MVP three times, in 1951, 54 and 55. He played in 14 World Series and holds numerous World Series records including most games by a catcher (63), hits (71), and times on a winning team (10), first in at bats, first in doubles, second in RBI's, third in home runs and BOB's. Yogi also hit the first pinch hit home run in World Series history in 1947. Yogi was the Yankees Manager. In 1986 Yogi signed on as a coach with the Houston Astros, and remained with them until 1992. Yogi is one of only a few managers to have won pennants in both the American and National Leagues. Yogi was elected to the National Baseball Hall of Fame in 1972. Titles Get Real: The Authenticity Imperative Welcome to the Experience Economy The Experience IS the Marketing Understanding Customer Sacrifice Mass Customization Topics Celebrity, Sports, Motivation, Team Building, Success Click topic above to see more speakers on that topic Speaker's Asking Fee Range Please call us. Click on fee range to see more speakers. This is the starting keynote fee range - other programs may be higher. State NJ Click on state above to see more speakers from that state. Fees The fee range quoted means the speaker's fee starts somewhere within that range. Note that speaker's fees are subject to change and some speakers may have special fee quotes.