Clayton Christensen Flash Video

Harvard Business School Professor Clayton Christensen encourages inquiry. It’s also at the root of his disruptive innovation theory, which has defined 21st century business and continues to profoundly impact organizations and their leaders across the globe.

A world-renowned innovation strategy and growth expert, Professor Christensen is repeatedly recognized as one of the most influential living management thinkers in the world (Thinkers50). He revolutionized conventional management thinking with his seminal book, “The Innovator’s Dilemma,” which explored the radical paradox that great companies fail by making the “right” decisions in the “wrong” situations. The New York Times bestseller has been translated into 18 languages, sold in more than 25 countries and has deeply influenced some of the greatest business leaders of our time – among them Apple’s Steve Jobs, business magnate Michael Bloomberg and Intel CEO Andy Grove.

But Professor Christensen believes one of his most enduring legacies will be an idea he first put forward in his 2003 book, “The Innovator’s Solution”: don’t sell products and services to customers; address their jobs to be done. This seemingly simple idea holds powerful potential for reframing industries. The Jobs to be Done theory is the focus of his book, “Competing Against Luck: The Story of Innovation and Customer Choice.” By understanding what causes customers to “hire” a product or service, businesses can improve innovation track records and uncover new growth opportunities.

Professor Christensen also continues to focus the lens of disruptive innovation on the world’s most pressing social problems: health care, education and economics. In 2014, his HBR article, “The Capitalist’s Dilemma,” urges leaders on the Hill to evaluate outdated policies and embrace counterintuitive measures that can help improve our global economies. His best-selling books – “The Innovator’s Prescription” (McGraw-Hill, 2009), “Disrupting Class” (McGraw-Hill, 2008) and “The Innovative University: Changing the DNA of Higher Education from the Inside Out” (Jossey-Bass, 2011) – alongside the rich research and practical work of non-profit, non-partisan think tank The Clayton Christensen Institute, offer unique frameworks for better understanding and addressing these ever-evolving challenges.

A widely sought-after speaker, advisor and board member, Professor Christensen’s research continues to be applied to national economies, start-up and Fortune 50 companies, as well as to early- and late-stage investing. He is also an experienced entrepreneur, having started three successful companies. He currently serves as a board member at Tata Consulting Services, Franklin Covey and Ensign Group, Inc.

Despite all Professor Christensen has accomplished in his professional life, he urges people not to reserve “your best business thinking for your career.” Too often, he says, “we measure success in life against the progress we make in our careers.” This personal and provocative advice is detailed in his best-selling book, “How Will You Measure Your Life?,” in which he encourages all of us to think about what is truly important.

Titles
  • The Innovator’s Dilemma – and Solution
  • A Groundbreaking Prescription for Health Care Reform
  • Disrupting Class: Changing the Way the World Learns Through Innovation
  • Competing Against Luck: Do You Know What Jobs Your Customers are Hiring You to Do?

Topics
Technology, Management, Marketing, Business, E-commerce, Celebrity
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