Educated at Brigham Young and Emory Universities, Dr. Daniel Crosby is a psychologist, behavioral finance expert and New York Times bestselling author, who helps organizations understand the intersection of mind and markets. Dr. Crosby’s created the “Irrationality Index” a sentiment measure that gauges greed and fear in the marketplace from month to month and his ideas have appeared in the Huffington Post and Risk Management Magazine, as well as his monthly columns for WealthManagement.com and Investment News. Daniel was named one of “12 thinkers to watch” by Monster.com and a “financial blogger you should be reading” by AARP.
Dr. Crosby’s well-reviewed book,"You’re Not That Great" applies elements of behavioral finance such as loss aversion and availability heuristic to the pursuit of a meaningful life. Daniel's second book, "Personal Benchmark", co-authored with Charles Widger of Brinker Capital, was a NYT bestseller that outlines a highly personalized approach to investing that aligns intention with action while fostering an investment experience that is both more enjoyable and more rational.
When he is not consulting around market psychology, Daniel enjoys independent films, fanatically following St. Louis Cardinals baseball and spending time with his wife and two children.
- The Ten Commandments of Investor Behavior (finance)
- Purpose-Driven Investing (goals-based investing)
- You're Not That Great (7 unexpected principles for living a great life)
Financial, Business, Psychology, Risk
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