Author, speaker and Age Wave co-founder, Maddy Dychtwald is a leading expert on the changing demographic trends—both generation- and gender-related—shaping the marketplace, the workplace and our lives. Maddy has spent more than 25 years investigating and forecasting lifestyle and market trends of older adults and the 79 million baby boomers. Building on this knowledge, she has recently emerged as a renowned authority on the rising economic influence of women and their impact on industries, ranging from financial services and healthcare to consumer marketing. A high impact speaker, she has addressed more than 300,000 business and social service leaders worldwide for organizations such as Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, Global Women Leadership Network, Mastercard, National Association of Educators, Network of Executive Women and the World Future Society. Maddy has been regularly featured in prominent media worldwide, including: Bloomberg Businessweek, Forbes, Newsweek, TIME, U.S. News & World Report, Fox Business News, CNBC and NPR. She is also a popular contributor to The Huffington Post and ThirdAge.com. Her newest book, "INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better " (2010) explores how women are the major change agent of the decade to come. Maddy also wrote "Cycles: How We Will Live, Work, and Buy" (2004), the winner of the 2004 Book of the Year Award from the National Community Colleges Association, and co-authored an illustrated children’s book on personal reinvention entitled "Gideon’s Dream: A Tale of New Beginnings" (2008). Maddy co-founded Age Wave, the nation’s foremost thought-leader on population aging trends and their profound business, lifestyle and cultural implications. The company provides breakthrough research, award-winning communications, and results-driven marketing and consulting initiatives to more than half of the Fortune 500. A graduate of New York University, Maddy has been married for more than 25 years and has been a working mom living in the San Francisco Bay Area for much of her adult life. Titles How the Age Wave Will Transform the Marketplace - and Our Lives Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding The Cure for Our Aging Healthcare System Optimizing Generational Diversity: Four Cohorts Rethink Work, Money, Family, Retirement and Success Influence: How Women’s Soaring Economic Power Will Change Our World for the Better A New Agenda for 21st-Century Aging: Seven Critical Course Corrections Needed for a Century of Successful Aging The Longevity Revolution: The Future of Health and Healthcare How Women’s Rising Economic Power is Changing Money, Men and the Marketplace Retirement at the Tipping Point: New Funding, New Timing, New Purpose Retirement Wake-Up Call: The Future of Financial Services Topics Future, Marketing Click topic above to see more speakers on that topic Speaker's Asking Fee Range $15,000 or more Click on fee range to see more speakers. This is the starting keynote fee range - other programs may be higher. State CA Click on state above to see more speakers from that state. Fees The fee range quoted means the speaker's fee starts somewhere within that range. Note that speaker's fees are subject to change and some speakers may have special fee quotes.

“Attendees raved about the great job Maddy did. The material was not just a bunch of theories, but something that could be used immediately. Maddy’s preparation and presentation style were excellent.” - Choice Hotels “Maddy was fantastic. Her personal, interactive, and multi-media presentation style was an excellent role model for all speakers in this edu-tainment age. Her presentation injected new, powerful and provocative marketing paradigms into our business and inspired us greatly in our innovation drive.” - Coca-Cola USA “I was impressed with the amount of time and effort Maddy put into customizing her presentation and content for our audience of senior level human resource executives. In addition, her engaging presentation style was a nice balance to the agenda.” - MetLife “Maddy’s delivery was lively, informative and entertaining, and her remarks hit a bullseye...extremely relevant to our current marketing efforts. Excellent.” - The Prudential Insurance Company