Keith Ferrazzi is one of the rare individuals to discover the essential formula for reaching the top - a powerful combination of marketing acumen and a remarkable ability to connect with others. Both Forbes and Inc. have designated him one of the world's most "connected" individuals. Ferrazzi grew up in Pittsburgh; his father a steelworker, his mother a cleaning lady. His father worked double shifts to send him to the very best prep schools - and ultimately to Yale and Harvard Business School - imbuing in Ferrazzi a sense of gratitude that has deeply influenced his message: Generosity in relationships as the cornerstone of success. Thanks to that remarkable insight, Ferrazzi has developed a network of relationships that stretches from Washington's corridors of power, to America's top corporate leaders, to Hollywood's A-list. As Founder/CEO, of Ferrazzi Greenlight, he provides market leaders with strategic consulting and training services to increase company sales and enhance personal careers. Ferrazzi Greenlight strategically leverages the insight of its executive team, whose careers span the highest echelons of corporate America, along with principles from Ferrazzi's best-selling book, "Never Eat Alone." "Never Eat Alone" was recognized as one of the best business books several years running. His other book, "Who's Got Your Back?," guides readers to develop an intimate inner circle within their larger network, a handful of people who they trust completely to hold them accountable to ever higher levels of achievement. Ferrazzi is a frequent contributor to CNN and CNBC. He has authored numerous articles for leading business and consumer publications, including Forbes, Inc., The Wall Street Journal, Harvard Business Review, and Reader's Digest. He has been named a "Global Leader of Tomorrow" by the World Economic Forum, one of the top "40 Under 40" business leaders by Crain's Business, one of the most distinguished young Californians by the Jaycees, and one of the most creative Americans in Richard Wurman's Who's Really Who. Ferrazzi's rise to prominence, which includes a stint as the youngest Chief Marketing Officer in the Fortune 500, has even inspired a Stanford Business School case study. Keith draws upon a rich professional history to guide organizations and business leaders worldwide. Ferrazzi was Chief Marketing Officer at Starwood Hotels, where he oversaw activities for global brands including Sheraton, Westin, Luxury Collection, St. Regis, and W Hotels. Ferrazzi also served as Chief Marketing Officer for Deloitte Consulting, where he developed and managed the industry's first globally integrated marketing organization. His creative marketing strategy drove the ascent of Deloitte's "Consulting" brand recognition from the lowest in the industry to a primary position and spurred the highest featured growth rate in the industry. Ferrazzi actively supports numerous civic, charitable, and educational organizations. He serves on the Yale University Board of Alumni Governors, the Board of Trustees (Kiski School), and is a Fellow of the Berkeley College at Yale. Additionally, Ferrazzi founded Big Task Weekend, an annual executive roundtable focused on how businesses can help contribute to America's health and wellness.
Titles
- Who’s Got Your Back
- Relationships for Revenue Growth
- Relationships for Group Success
- Executive Relationship Management (ERM)
- Leading During Times of Change
- Relationships for Leadership Success
- Managing During Times of Change
- Relationships for Career Success
- From Push Back to Buy In
- Breaking Down Silos
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Topics
Marketing, Business, Branding, Relationships, Networking, Success, Performance, Communication, Leadership, Management
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CA/NY
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