Scott is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing, and is the Founder of L2, a member-based business intelligence and education firm. In 2012, Scott was named “One of The World’s 50 Best Business School Professors”
(Poets & Quants). He appears regularly on Bloomberg News as a Contributing Editor.
Scott is also the founder of Firebrand Partners, a firm that has invested more than $1 billion in U.S. consumer and media companies; Red Envelope, an Internet-based consumer gift retailer (2007 revenues: $100 million); and Prophet, a brand strategy consultancy that employs 400 professionals across the United States, Europe and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes individuals “whose accomplishments have had impact on a global level.”
Scott advises several NY-based tech startups and has served on the boards of directors
of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
- Winners & Losers In a Digital Age
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Branding, Business, Creativity, E-commerce, Entrepreneur, Executive Development, Generations, Marketing, Social Media/Networking
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