Phil Goodman is a speaker, marketing guru, author, researcher and consultant on generational marketing gets results. To Goodman and his associates, demographics are not as important as strategies based on the psychology of individuals. This is what sets him apart from most marketing consultants and researchers. His ability to pinpoint correct campaigns and strategies isn't based upon past events but the current real-world behavior of the Boomer Generation. In 1974, Goodman started the Western Media Corporation, a media and marketing firm specializing in the hospitality industry. During the mid-1980's, he observed a subtle change in consumer media use and spending patterns. This generation, called Baby Boomers consists of the post war babies world wide born between the 19 years of 1946-1964. In the US alone they account for over 76 million people. "Boomer marketing is the key to all marketing in this country for the next 25 years." His book, "Boomers: The Ageless Generation" is required reading in many college and university courses. His course, "Boomer Marketing Revolution is designed to teach the basics of boomer and generation marketing to small and large businesses alike. Phil Goodman is very much in demand for his hard hitting information, energetic and engaging speaking style. Titles Boomers: The Ageless Generation (boomer marketing) Generational marketing Topics Marketing, Generations Click topic above to see more speakers on that topic Speaker's Asking Fee Range $10,000 - $14,999 Click on fee range to see more speakers. This is the starting keynote fee range - other programs may be higher. State CA Click on state above to see more speakers from that state. Fees The fee range quoted means the speaker's fee starts somewhere within that range. Note that speaker's fees are subject to change and some speakers may have special fee quotes.