Larry is an expert in developing new brand marketing leadership strategies that build powerful brands that are focused and offer a unique value proposition, “own something special” in the consumer’s mind, unlock a market, dominate a product category and create a great business story. As a sought-after marketing coach and public speaker, he is well known for developing new, strategic branding ideas that focus a brand to deliver a unique value proposition, launch and position products, drive brand preference and customer loyalty, dominate a product category, build brand equity and drive business performance. For 25 years, Larry has introduced and positioned over 75 products for a variety of companies and organizations. From consumer and technology to healthcare and services. And, they come in all shapes and sizes. From the Fortune 500 and smaller companies to entrepreneurial ventures and associations. They depend on Larry's marketing expertise to create a trusted brand that delivers a wonderful customer experience – drives revenue and market share to a new plateau of success. Larry developed a new Branding & Customer Loyalty Retreat venue in association with The Disney Institute, created a new brand strategy and image for The LPGA Legends Tour, facilitates his popular 1-day FreshLook™ Brand Leadership Retreat for an organization’s management team, authors BrandBites™ a monthly newsletter designed to share ideas to build a brand and drive business value, and is associated with the Babson College Executive Education Center where he speaks on Branding Strategies in their Corporate Leadership Program. Babson College is ranked #1 in entrepreneurial programs in the U.S. by Business Week and U.S. World & News Report. He is recognized by the Professional Conference Management Association in their “10 Best of Class” speaker program. Larry has been invited to be a frequent guest on Boston television station NECN and other television and radio programs. He has written numerous marketing feature/cover stories for publications such as PGA News, Marketing News, Golf Business USA and Canada, BrandWeek, Golf Inc, Sales & Marketing Management, Consumer Marketing, Brand Strategies, Club Business International, Association Management, Club & Resort Business and Beverage World. Larry Gulko’s numerous speaking engagements include The PGA, American Marketing Association, Puerto Rico Hotel and Tourism Association, U.S. Chamber of Commerce, McGraw-Hill, Johnson & Johnson, National Golf Course Owners Association, Minnesota Bankers Association, ASAE and The Center for Association Leadership, Cosmoprof North America Beauty Association, Babson College, Executive Women’s Golf Association, Premiere Show, Crittenden Conferences, International Health, Racquet and Sportsclub Association, National Association of Credit Managers, The Global Gaming Expo, Club Managers Association of America, Florida Condo Hotel Association, Pacific Insurance Agents Association, Hospitality, Financial, and Technology Professionals, Massachusetts Golf Association and the American Resort Development Association and Florida Society of Association Executives, among others. Titles 7 Powerful Branding Strategies To Break Through The Marketing Noise, Dominate Your Product Category and Drive Business Performance 7 Powerful Branding Strategies To Build Your Brand and Inspire Your Team To “Live Your Brand” Brand Marketing Roundtable Branding Forum Topics Branding, Marketing, Strategic Planning Click topic above to see more speakers on that topic Speaker's Asking Fee Range $7,500 - $9,999 Click on fee range to see more speakers. This is the starting keynote fee range - other programs may be higher. State MA Click on state above to see more speakers from that state. Fees The fee range quoted means the speaker's fee starts somewhere within that range. Note that speaker's fees are subject to change and some speakers may have special fee quotes.