Simon Mainwaring is the founder of We First, the leading brand consultancy that provides purpose-driven strategy, content, and training that empowers companies to lead business, shape culture, and better our world. We First consulting shows companies how to define, frame and share the story of their good work in ways that build their brand reputation, customer community, and social impact. We First training includes keynote speeches, corporate workshops, and an annual Brand Leadership Summit that shows how companies combine purposeful storytelling and social technologies to inspire their employees and customers to build their business and positive impact with them.
Simon is a member of the Sustainable Brands Executive Committee, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, and a Fellow of the Royal Society of Arts in London and the World Business Academy in the U.S. He contributes to The Guardian, Forbes, Fast Company, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.
Simon’s book, "We First: How brands and Consumers Use Social Media to Build a Better World" is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, and strategy+business named it the best business marketing book of the Year. Simon was included in Trust Across America’s, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012,’ #4 on The Guardian’s, ‘Twitter List: The 30 Most Influential Sustainability Voices in America for 2013’ and #15 on SustMeme’s CSR Top 500 Influencers for 2013, and #9 on GlobalCEO’s Top CSR Leaders for 2014. He’s been featured in TIME, The Guardian, Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on Business News Network, CBS, CBC, and BNet.
Simon is a sought after international speaker with engagements.He was voted a Top 5 Marketing Speaker by Speaking.com and featured on the cover of the National Speaker’s Magazine in 2014. Prior to starting We First Simon spent 18 years as an awardwinning writer, Creative Director, and Worldwide Creative Director at many of the world’s top creative advertising agencies working on brands such a Nike, Coca-Cola, Toyota, and Motorola, as well as consulting on dozens of F500 brands for leading advertising, production, and digital companies. He was the writer on the U.S. launch of the first three generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and numerous award-winning campaigns for Nike. He has received over sixty international creative awards at the Cannes Advertising Festival, the One Show, the Kelly Awards, and the British Design & Art Direction Awards, among others.
- How brands use social media to build their business, profits and positive impact.
- The future of social business, branding and consumer engagement.
- How the private sector uses social technology to scale social change.
- Strategic storytelling and the humanity of your brand
- The Art and Architecture of Customer Community Building
- Integration of sustainability, cause marketing and foundation efforts
Branding, Social Media/Networking, E-commerce, Marketing, Change, Corporate Culture, Sales, Technology
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