Cam Marston is the leading expert on the impact of generational change & its impact on the marketplace. As an author, columnist, blogger, & lecturer, he imparts a clear understanding of how generational demographics are changing the business landscape. Marston & his firm, Generational Insights, have provided research & consultation on generational issues to 100s of companies & professional groups, ranging from small businesses to multinational corporations and associations for over 16 years. Marston’s books, articles, columns, and blog describe and analyze the major generations: Matures (born before 1946), Baby Boomers, (born 1946-64), Generation X (born 1965-79), and Millennials (born 1980-2000). He explains how their generational characteristics and differences affect every aspect of business, including recruiting, retention, management,motivation, sales and marketing.
His first book, "Motivating The “What’s In It For Me?” Workforce," explores the characteristics and motivations that each generation brings to the workforce. His book, "Generational Insights" is a guide to best practices in managing generational issues. "Generational Selling Tactics That Work" is the 1st book-length study of generational approaches to sales & marketing. He has 2 bestseller training videos. His book "The Gen-Savvy Financial Advisor" is a financial-services must-read.
Marston’s expertise has also been featured in the Wall Street Journal, The Economist, the Chicago Tribune, BusinessWeek, Fortune, Money, and Forbes, as well as on Good Morning America, CNN International, and the BBC. He writes a column for InvestmentNews, CNBC, Investment Advisor, and has been a featured columnist in Agent’s Sales Journal, AdvisorOne Magazine, ThinkAdvisor and Multi-Housing News, among others. His blog at generationalinsights.com tracks the latest changes and developments in generational issues and demographics.
As a consultant, Marston has provided insight and advice to leadership at the nation’s most prominent corporations as well as multinational corporations including American Express, Fidelity, BASF, Nestle, Schlumberger, Merrill Lynch, Kellogg, Coca-Cola, Macy’s, Warner Brothers, ESPN, Qualcomm, RE/MAX and Eli Lilly. He has also offered presentations and consultations for the U.S. Department of Agriculture, the Internal Revenue Service, and the U.S. Army, as well as major professional associations such as the American Bankers Association, the Financial Services Roundtable, and the Million Dollar Roundtable. He is an ongoing instructor at Belmont University’s Scarlett School of Leadership. Marston’s presentations are informative, engaging, and humorous. He offers concrete demographic research that is tailored to his audience. But he enlivens the data with anecdotes, tales from the real business world, attention-grabbing visuals, and quips that make the message memorable. Marston’s clients consistently report that his research makes his programs relevant and his presentation style makes them interesting and fun. Marston’s insights and expertise are the product of 16 years of research and consultation & his own corporate sales and research background.
- Selling Across the Generations - Sales and Service Across the Generations
- Four Generations in the Workplace – Four Generations: one Workplace
- Attracting and Retaining a New Generation of Employees
- The Gen-Savvy Financial Advisor
Employee Retention, Generations, Human Resource, Leadership, Sales, Team Building
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“Everyone who attended your presentation rated it "above average" or "excellent" which speaks highly for the information presented. Several commented that the information would be useful as they work with students and faculty.” - Kansas Board of Regents
“I've gotten plenty of excellent feedback and compliments on your seminar. It was definitely the most well attended leadership seminar we've had. People are still talking about it, and often remark about personality traits being "typical X'er" or "typical Boomer" behavior. You've given us a context and words to use to describe each other.” - Sibley Memorial Hospital
“Much has changed over the years, which your presentation brought to the forefront and provided information that was very eye opening. You definitely got our team to "think outside the box" when it comes to looking at the workplace in today's fast changing work environment.” - Wells Fargo Consumer Credit Group