Kelly McDonald is a recognized expert on marketing and business trends with specialization in social media and marketing, multicultural marketing, generational insights and Hispanic marketing. She worked in top positions for several global ad agencies before starting her own marketing firm in 2002. Kelly was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”. She’s also the author of “How to Market to People Not Like You: Know It or Blow It Rules for Reaching Diverse Customers” and "Mommy Marketing: How to Win the Hearts and Reach the Wallets of Today’s Modern Mom."
Her company, McDonald Marketing, has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age Magazine. Her client roster includes: Toyota, State Farm Insurance, Harley-Davidson, Mattel, AAA Travel, Comcast, BlueCross BlueShield, Sherwin-Williams, Harrah’s Casinos and dozens of financial organizations and associations. As a professional speaker to businesses and organizations, Kelly shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally and with cultural relevance. Her topics are always customized to the specific industry and localized geographically as appropriate. Kelly is a member of the National Speakers Association.
Her style…Kelly is high energy and high content. Her enthusiasm ignites audiences of every size. She is often chosen as an opening or closing keynote speaker to set the tone for a conference. Repeat clients also choose Kelly for "after lunch" sessions when audiences need to be enthused and excited. Here are a few comments from attendees regarding Kelly's style: "GREAT speaker! Kept my interest the entire time!" "I have been coming to this conference for almost a decade and this was, by far, the best session I've ever attended." “Kelly is terrific - her presentation style, combined with real world examples and step-by-step instructions on better marketing made this the highlight of the convention." "Have her back!"
Kelly McDonald is a great fit for… independent business owners (dealers, agents, franchisees) who need help with marketing and need clear, actionable steps, not just theory; retailers who need to keep up with changing demographics and how these affect business, today and tomorrow; association members who need ongoing marketing expertise, the latest thinking and trends and how to apply these to growing their business; HR professionals who want to educate their executives and associates about the growing diverse population of the U.S. and what it means to their business. Also, HR professionals who want to increase productivity and communication through better understanding differences between people; corporate clients who hold sales meetings, marketing meetings, management meetings and leadership development meetings; hospitality professionals who need to know how to recruit, hire, train, retain and manage a diverse workforce; any business with a workforce that has different generations working side-by-side.
- Crafting the Customer Experience for People Not Like You
- How to Market to People Who Are Not Like You: The New Market Segmentation
- Mommy Marketing: How to Win the Ears and Reach the Wallets of Today's Modern Mom
- Come Together: Generational Differences and How to Effectively Work with Someone Much Older or Younger
- Changing Demographics & How This Affects Your Business, Today & Tomorrow
- Diversity in America: the Growing Impact on Work, Organizations & Consumers
- Customer Service: How to Keep Customers Rushing Back for More
- Social Media & Marketing: How to Use it to Grow Business in a Low-Cost, No-Cost Manner
- Tips & Tricks for Taking Social Media to the Next Level
- Disaster Recovery & Crisis Management Using Social Media
Marketing, Advertising/PR, Business, Minority
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Speaker's Asking Fee Range
$15,000 or more
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"...and the attendees rated your customer service session a 9.7 out of 10, and your changing demographics session a 9.7 out of 10 as well, which is are excellent scores! ... and based on the comments, everyone was thrilled with your presentations. Thanks again, Kelly!!" - OMCA (Motor Coach)
"Kelly - Thanks for your excellent presentations. You were the star of the conference." - Hanley Wood, Inc.