The visionary network executive behind HGTV and other popular cable channels, Susan Packard understands how to execute, innovate and bring to market big-concept ideas, and then maintain their brands. Innovation and The “Big Idea”: Susan Packard and her partner took a big idea—a cable television network devoted to all things home—and turned it into HGTV (Home and Garden Television). The network became one of the fastest-growing cable networks ever and is now available in more than 91 million U.S. homes and in 170 countries. Besides HGTV, Packard helped develop four additional, powerhouse brands: Food Network, DIY Network, Fine Living TV Network and Great American Country (GAC). Packard shows you how to innovate to turn your big idea into business success. Your Brand, Your Future: Packard clearly understands how important an iconic brand name is to gaining market share. Drawing on her experience as a founder and visionary media pioneer, Packard shows you strategies for forging and promoting a brand while gaining customers who’ll remain loyal to it, and provides ideas for expanding into other channels and platforms to secure even greater market share while maintaining brand integrity. A Core-Value Culture: Packard has drawn praise as one of the most influential women in the industry, including accolades such as “Woman of the Year in Cable Television.” She understands how core values act as a blueprint for what a company stands for—and, more importantly, how employees treat one another and balance their lives. Packard provides insight on developing an exceptional organizational culture, one that reflects values and ethics, and attracts—and keeps—extraordinary talent.
Titles
- Move Fast, Think Big: Building a Brand Leader
- Now What? Innovating Ideas into Icons
- Feels Like Home: Nurturing Great Workplace Cultures
- The Leader Within: Growing Your Leadership Team
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Topics
Partnering, Leadership, Women, Business, Branding, Corporate Culture, Success, Media, Goal-setting, Celebrity
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Speaker's Asking Fee Range
$15,000 or more
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State
TN
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Fees
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