Recognized for over a decade as one of the leading authorities on customer-focused relationship management strategies for business, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world's premier customer-centered management consulting firm. In August 2003, Peppers & Rogers Group joined Carlson Marketing to provide clients with world-class customer strategy, flawlessly executed, for bottom-line impact. The goal of the combined companies is to offer "one to one, end to end." Don Peppers vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities. Don's expertise and clear, concise way of thinking places him in high demand as both a speaker and a management advisor with Fortune 500 executives and entrepreneurs seeking to identify their most valuable customers, increase customer satisfaction, and improve ROC. He is a popular voice among editors and the media, both online and in print, and is the co-author, with Martha Rogers, Ph.D., of a series of international best sellers that have collectively sold over a million copies in 15 languages. Among a few of his books, "The One to One Future," was named by Inc. magazine's editor, George Gendron as "one of the two or three most important business books of all time," and is considered by many as the bible of the CRM revolution. "Enterprise One to One," shows how CRM strategies and interactive marketing should be applied differently in different business situations."The One to One Fieldbook," is a step-by-step guide to the mechanics of Peppers and Rogers Group's unique methodology for building customer relationships. "The One to One Manager " highlights the pioneers who dared to implement one-to-one strategies, and "One to One B2B: Customer Development Strategies for the Business-to-Business World," made The New York Times Best Seller list within a month of publication, and provides detailed case studies on five major corporations that embraced a vision for the B2B customer relationship. Don and Martha Rogers authored the book "The Three Laws of Business Growth: Why Everything You Thought You Knew About Competition is Probably Wrong, and What to Do About It Now." Don Peppers is also the author of "Life's a Pitch -- Then You Buy," based on his career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 U.S.-direct-marketing agency. Prior to marketing and advertising, Don Peppers worked as an economist in the oil business and as the director of accounting for a regional airline. Don Peppers holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School.
Titles
- 1to1® Media in Action
- 1to1® Fundamentals (Best Practices For Acquiring, Retaining And Growing Profitable Customers)
- Direct Marketing
- Interactive Marketing
- Loyalty (How Do You Retain Your Best Customers?)
- Measurement (Which Data Matters? What Does It Say?)
- Meetings and Events (Leaders Demonstrate How To Take A Customer Perspective In Maximizing Your Investment In Strategic Events)
- Business as a Balancing Act
- Organizational Change Management
|
Topics
Celebrity, Sales, Marketing, Future
Click topic above to see more speakers on that topic
Speaker's Asking Fee Range
Please call us.
Click on fee range to see more speakers.
This is the starting keynote fee range - other programs may be higher.
State
GA/FL
Click on state above to see more speakers from that state.
Fees
The fee range quoted means the speaker's fee starts somewhere within that range. Note that speaker's fees are subject to change and some speakers may have special fee quotes.
|