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B. JOSEPH PINE II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

Mr. Pine and his partner James H. Gilmore most recently wrote "Authenticity: What Consumers Really Want" (Harvard Business Press, 2007), which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book, named one of the top ten business books of the year by Amazon.com and featured in a cover story in TIME Magazine on “10 Ideas that are changing the world”, provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company. It follows the best-selling "The Experience Economy: Work Is Theatre & Every Business a Stage" (Harvard Business School Press, 1999), which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.

Mr. Pine also wrote the award-winning "Mass Customization: The New Frontier in Business Competition" (Harvard Business School Press, 1993). He and his partner followed this up by editing a collection of Harvard Business Review articles. Mr. Pine has written numerous articles for the Harvard Business Review, The Wall Street Journal, Chief Executive, Worldlink, CIO, Strategy & Leadership, and the IBM Systems Journal, among many others.

Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM. One of his many assignments was key to the effective launch of the Application System/400 computer system, for which he managed a team that brought customers and business partners directly into the development process of the system.

Mr. Pine is frequently quoted in such places as Forbes, The New York Times, and more. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum, is a Visiting Scholar with the MIT Design Lab, and he and his partner were the Dean Helen LeBaron Hilton Endowed Co-Chairs with the College of Family and Consumer Sciences at Iowa State University for 2002-3. Mr. Pine has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA’s Anderson Graduate School of Management, and the Harvard Design School. Joseph Pine also serves on the editorial boards of Strategy & Leadership and Strategic Direction, is honorary editor of The International Journal of Mass Customization, is a member of the Wise Committee for the Youth Imagination Initiative in Extremadura, Spain, and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.

Titles
  • Get Real: The Authenticity Imperative
  • Welcome to the Experience Economy
  • The Experience IS the Marketing
  • Understanding Customer Sacrifice
  • Mass Customization

Topics
Marketing, Customer Service, Future, Change, Business
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Speaker's Asking Fee Range
$15,000 or more
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State
MN
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Fees
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