Business 2.0 magazine named Martha Rogers, Ph.D. one of the nineteen most important business gurus of the past century. The World Technology Network named her as "an innovator most likely to create visionary ripple effects." Martha's experience, expertise, and ability to think "out of the box" makes her equally popular with media interviewers, speaking event planners, and Fortune 1000 executives seeking to learn how to compete in the Information Age, how to get a payoff from their CRM software and technology, how to build the value of their customer base, and how to cascade the changes needed in an organization to realize ROC (or Return on Customer) – the value customers create for companies. Named by Incentives magazine as one of the ten "best and brightest" thinkers and leaders in the incentives industry, Martha believes customer value should serve as the basis for compensation and rewards. With Don Peppers, Dr. Martha Rogers has co-authored several best-selling books the first, "The One to One Future," celebrating its 13th year in print, was named by Inc. magazine's editor, George Gendron, as "one of the two or three most important business books ever written" and is widely acknowledged as the bible of the customer strategy revolution. The second, "Enterprise One to One," received a top 5-star rating from the Wall Street Journal. "One to One B2B" made the NY Times Business Best Seller list within a month of its publication in 2001. "Managing Customer Relationships," the sixth Peppers and Rogers book, published in April 2004, is a desk reference and textbook that serves as a much-needed compendium of what we've learned in the past ten years about building customer value. The book hit the "top ten" business book list on amazon.com the first day it was announced. The books have sold well over a million copies and appear in a total of 17 languages. They are also the authors of the book "The Three Laws of Business Growth: Why Everything You Thought You Knew About Competition is Probably Wrong, and What to Do About It Now." Recognized for the past decade as one of the world's leading experts on customer-based business strategies and growing customer value, Dr. Martha Rogers is a founding partner of Peppers & Rogers Group, the world's leading customer-focused management consulting firm, based in Norwalk, CT, and boasting an impressive list of Fortune 500 clients. As an Adjunct Professor at the Fuqua School of Business at Duke University, Dr. Martha Rogers has helped to spearhead the "Growing Your Business by Increasing Customer Value" coursework at the MBA and Exec Ed level. She is also the co-director of the Duke Center for Customer Relationship Management. Martha Rogers is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology. She has been named International Sales and Marketing Executives' Educator of the Year. Dr. Martha Rogers began her professional career as a copywriter and advertising executive, and earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, Martha Rogers has led several large subscription-based research studies focusing on particular aspects of CRM. Titles 1to1® Media in Action 1to1® Fundamentals (Best Practices For Acquiring, Retaining And Growing Profitable Customers) Direct Marketing Interactive Marketing Loyalty (How Do You Retain Your Best Customers?) Measurement (Which Data Matters? What Does It Say?) Meetings and Events (Leaders Demonstrate How To Take A Customer Perspective In Maximizing Your Investment In Strategic Events) Organizational Change Management Topics Celebrity, Sales, Marketing, Future Click topic above to see more speakers on that topic Speaker's Asking Fee Range Please call us. Click on fee range to see more speakers. This is the starting keynote fee range - other programs may be higher. State OH/MI Click on state above to see more speakers from that state. Fees The fee range quoted means the speaker's fee starts somewhere within that range. Note that speaker's fees are subject to change and some speakers may have special fee quotes.