Lon Safko is a bestselling author, speaker, trainer, consultant, and is the creator oft he “First Computer To Save A Human Life” as coined by Steve Jobs, Apple, Inc. That computer, along with 18 other inventions and more than 30,000 of Lon‘s papers, are in the Smithsonian Institution in Washington, D.C. This alone is a testimony to Lon’s creativity.
Lon is the host of the world’s first PBS Television Special “Social Media & You… Communicating In A Digital World”. Lon has gone on to create numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft’s Bob Operating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups!
Lon has founded over 14 successful companies, including Paper Models, Inc., which developed Three Dimensional Internet Advertising and Virtual-Electronic-Retailing “V-E-Tailing” for business, promotions, and education for, which Lon holds three United States Patents.
Lon has been recognized for his creativity with such prestigious awards as; The Westinghouse Entrepreneur of the Year, Arizona Innovation Network’s Innovator of the Year, The Arizona Software Association’s Entrepreneur of the Year, twice nominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America’s, Edward Bernays, Mark of Excellence Award, and nominated as a Fellow to the nation‘s Computer History Museum. Lon has also been featured in Entrepreneur Magazine, PC Novice, INC. Magazine, CFO, Popular Science Magazines and the New York Times just to name a few. Lon was even selected by the Smithsonian Institution to represent “The American Inventor” at their annual conference, and is now part of the Guinness World Records!
Lon is an author of remarkable breadth, writing nine innovative bestselling books, which have helped guide corporations in mastering social media marketing, integrating traditional, digital, and social media marketing. Lon trains executives to think creatively, uncovering the secrets of increasing customers, sales and revenue.
Lon’s bestselling book, “The Social Media Bible,” unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and LinkedIn, for business. This book is transforming corporate, government, and non-profit marketing strategies and how they use these new media to reach their desired audiences with powerful messages and efficiency.
Lon’s newest bestseller, "The Fusion Marketing Bible," will truly change the way we do marketing and sales by looking at marketing in a completely different way; 3D! Along with Lon’s other inventions, The Safko Wheel Marketing Toolkit, concept will leverage your existing marketing to make it significantly more effective, while adding to your company’s bottom line without any additional expense!
- FUSION – A Totally New Concept, Fusing Traditional Media, Social Media, Digital Media. Into.. TraDigital Media!
- Social Media & You ... Communicating in a Digital World
- Innovative Thinking - The Process
- Achieving Executive Support Top 20 Excuses for Not Doing Social Media
- Building Innovative Teams - Innovation Leads to Profit
- Search Engine Innovative Marketing
Business, Social Media/Networking, Communication, Creativity
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