J. Walker Smith, Ph.D., is President of Yankelovich, Inc., a marketing services consultancy specializing in lifestyle trends and marketing productivity solutions. Walker is co-author of "Rocking the Ages: The Yankelovich Report on Generational Marketing", a highly regarded assessment of generational marketing strategies, and "Life Is Not Work, Work Is Not Life: Simple Reminders for Finding Balance in a 24/7 World", a collection of short essays and personal reflections on work/life balance picked by the Wall Street Journal as one of the ten best work-life books of 2001. He is also author of "Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity", and "Generation Ageless: How Baby Boomers Are Changing the Way We Live Today." Described by Fortune magazine as “one of America’s leading analysts on consumer trends,” Walker is a much sought after speaker and authority on social trends in America whose quotable insights appear regularly in the national media and business press. He does a weekly commentary called “City Views” for Smart City, a public radio show about cities and community life as well as regular columns in Restaurants & Institutions, Marketing Management and Media. Walker and his ideas and insights have been prominently featured and profiled in many publications including a cover story about him in the May 1998 issue of American Demographics. Prior to Yankelovich, Walker was Director of Research for DowBrands, Inc. He was a summer lecturer at the annual School of Marketing Research at the University of Notre Dame for 14 years and he is a past Vice President of the marketing research division of the American Marketing Association. He is a Director of Premiere Global Services, a member of the Board of Advisors for the School of Journalism and Mass Communications at the University of North Carolina at Chapel Hill and a Director of the American Marketing Association Foundation. Walker holds three degrees from the University of North Carolina at Chapel Hill including a doctorate in Mass Communication Research. He was the commencement speaker for the U.N.C.-Chapel Hill 2005 Graduate School Doctoral Hooding Ceremony. Titles Understanding Consumer Attitudes for More Effective Marketing in the Travel Industry How Attitudes are Shaping the Future of the Consumer Marketplace Generational Marketing Consumers Are In Control...And They Mean BUSINESS! Topics Generations, Marketing, Balance, Attitude Click topic above to see more speakers on that topic Speaker's Asking Fee Range $15,000 or more Click on fee range to see more speakers. This is the starting keynote fee range - other programs may be higher. State GA Click on state above to see more speakers from that state. Fees The fee range quoted means the speaker's fee starts somewhere within that range. Note that speaker's fees are subject to change and some speakers may have special fee quotes.