Roy Spence is Chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world's most successful brands and has used their talents to make a difference in communities around the country and the world. Roy Spence has been named Ad Man of the Year, Idea Man of the Century and University of Texas Distinguished Alumnus, among other accolades.
"When the ashes clear from this economic Armageddon, the only organizations left standing will be the ones that actually stand for something. Without a PURPOSE that improves peoples' lives and contributes to the greater good, organizations will struggle." - Roy Spence
In 1971, Roy and a group of friends founded the agency just after graduating from the University of Texas at Austin. Roy led an effort to build an environment where ideas are destined to flourish and making a difference was a priority from day one. Under Roy's leadership, the agency flew with Herb Kelleher and Southwest Airlines and helped grow the most successful airline in aviation history and rode with Sam Walton and Wal-Mart and helped build the largest company in the world. They cooked with Norm Brinker and Chili's and helped serve up the most successful casual-dining restaurant in America and delivered for Ed Whitacre and AT&T and helped produce the largest telecommunications company in the world. And they declared "Don't Mess with Texas," creating one of America's favorite advertising slogans.
They went on to work with Presidents George H.W. Bush and Bill Clinton to encourage Americans to make a difference with disaster relief efforts. They work with the Clinton Foundation and the Clinton Global Initiative in making a difference around the world. And they brought perspective and unity to a damaged country after 9/11 with the moving "I Am an American" pro-bono ad campaign. Through their philosophy called "Purpose-based Branding", GSD&M Idea City and their Purpose Institute division help organizations identify, simplify and articulate their purpose - the fundamental difference they're trying to make in the world and their reason for being beyond making money. Through purpose and visionary ideas that make a difference, GSD&M Idea City is in the business of growing clients' businesses.
The agency's roster of purpose-based clients includes: Southwest Airlines, MasterCard, BMW, John Deere, L.L. Bean, Kohler, American Legacy Foundation, AARP, Hallmark, Lennox, Norwegian Cruise Line, PGA TOUR, American Red Cross, World Market, AT&T, Popeye's Louisiana Kitchen, Marshall's, the United States Air Force, Cancer Treatment Centers of America and Compass Bank.
Roy Spence is a member of the board of directors of the Lyndon Baines Johnson Foundation and is a Distinguished Alumnus of the University of Texas. A popular keynote speaker, he regularly addresses audiences from throughout the business, government and nonprofit communities.
- It's Not What You Sell, It's What You Stand For (Why Every Extraordinary Business is Driven by Purpose)
Advertising/PR, Branding, Business, Communication, Employee Retention, Marketing, Celebrity
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$15,000 or more
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