Matt Thornhill is founder and president of the Boomer Project, and is widely considered to be the leading national authority on marketing to today’s Boomer Consumer. He has appeared on NBC Nightly News, CBS Evening News, CNBC, MSNBC, and on NPR radio, and been quoted extensively in articles in BusinessWeek, Time, Newsweek, Barrons,The New York Times, The Wall Street Journal and USAToday.
His book, "Boomer Consumer", named a Top 10 Business Book by Corbis, a Bill Gates company. He writes a syndicated newspaper column on Boomers, and is a regular contributor to Forbes.com and Entrepreneur Magazine. In addition, he edits and publishes a newsletter on marketing to Boomers for over 6,200 subscribers. Matt is often a featured, paid speaker at national and statewide financial service industry and healthcare events. He has spoken at national events for MDRT, LIMRA, the Social Security Administration, and for John Hancock, Lincoln Financial, Genworth, State Farm, Wells Fargo Advisors and dozens of other financial services organizations.
Additionally, Matt has given keynote addresses at the national American Healthcare Association convention, as well as their Top Executives Forum. He has spoken for the National Center for Assisted Living and at state healthcare association events in 17 states. Over the last six years he has given over 250 keynote addresses and conducted 50 training workshops. Matt was an at-large delegate for the 2005 White House Conference on Aging.
The clients of the Boomer Project include AARP, GE Healthcare, Home Instead Senior Care, HCA, Wal-Mart, Google, General Mills, Lowe’s Home Improvement, MetLife, Genworth, Lincoln Financial and others. Matt is currently serving as lead editor for ChampionsforAging.com, an independent Web site funded by Home Instead Senior Care.
Prior to starting the Boomer Project in 2003, Matt had a 23-year career in the advertising agency business, working for Ogilvy & Mather and Ted Bates Advertising on Madison Avenue in New York, and for The Martin Agency in Richmond, Virginia.
During that time Matt started and ran The Martin Agency’s interactive division back in 1994, and his firm put Coca-Cola, Marriott and Gerber Foods on the Internet.
Matt is author of the book, "Age Ready", It sets forth what communities, companies, organizations and individuals need to do to get ready for the new world order of more older adults and fewer younger ones. The future is older and the time to prepare for it is now. Matt is a 1982 graduate of the College of William and Mary in Virginia, with an undergraduate business degree.
- Sell With More Confidence to Any Generation
- New Rules for Marketing to Boomers in a Recession
- How Boomers Will Transform the Healthcare Industry Forever
- Ten Transcendent Trends Reshaping the Future of Every Industry and Organization
- Generations @ Work: Recruiting, Motivating, and Retaining the Generations
- Ageless Marketing for Tourism
- Generations Matter: Generational Dynamics in the Workplace and Marketplace
- 10 Travel Trends for Today's Boomer Consumer
- Future of Transportation: Generations in Motion
- The New Rules for Selling & Marketing Real Estate to Boomers
Marketing, Business, Future, Generations, Sales
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“Matt was superb at our national meeting. He scored one of the highest ratings, and the content was incredibly valuable to our financial services customers. We liked him so much we’ve hired him to give 10 more presentations!" - Genworth Financial
“Let me also say that it was a terrific presentation. I have heard from lots of people today about how much they learned and also how much they enjoyed being there. You really advanced our collective thinking. We look forward to thinking about other ways we can work together.” - National Trust for Historic Preservation
“Our development and marketing folks were all extremely appreciative of your presentation, as you no doubt could tell from their spellbound faces. The fact that you make delivering such valuable information so lively and interactive certainly helps. Not only do you share lots of great information, but you even provided additional resources.” - Medical College of Virginia Foundation