Matt Thornhill Flash Video
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Matt Thornhill, a thought leader in the field of Boomer studies, synthesizes the firm's proprietary research and third-party sources with feedback from his extensive personal network to develop you-heard-it-here-first insights into the Boomer consumer and emerging trends in Boomer behavior.

Matt partnered with SIR to bring the Boomer Project to life in early 2003. Besides overseeing research and consulting work for clients, he speaks frequently and leads workshops around the country.

He is co-author of the acclaimed new book, "Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Important Demographic Group," and he contributes columns to the Boomer Project's "Viva the Vital!" column. He is quoted frequently by media around the world, and he appears as a speaker or workshop leader in events around the country more than 40 times a year.

Matt’s opinions and insights are sought by media around the world, and he’s appeared on NBC Nightly News with Brian Williams, CBS Sunday Morning, CNBC and in stories on Boomers in BusinessWeek, TIME, Newsweek and US News & World Report, and newspapers like The New York Times, The Washington Post, Los Angeles Times, Toronto Star and countless others.

Titles
  • Using A Generational Lens To Engage More People in Financial Planning
  • New Rules for Marketing to Boomers in a Recession
  • How Boomers Will Transform the Healthcare Industry Forever
  • Generation at Work: New Dynamics in the Workplace
  • Is Your Message Connecting With Each Generation
  • Green Matters: New Rules for Green Marketing Across Generations

Topics
Marketing, Business, Future, Generations, Sales
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Speaker's Asking Fee Range
$7,500 - $9,999
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State
VA
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Fees
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TESTIMONIALS:

“Matt was superb at our national meeting. He scored one of the highest ratings, and the content was incredibly valuable to our financial services customers. We liked him so much we’ve hired him to give 10 more presentations!" - Genworth Financial

“Let me also say that it was a terrific presentation. I have heard from lots of people today about how much they learned and also how much they enjoyed being there. You really advanced our collective thinking. We look forward to thinking about other ways we can work together.” - National Trust for Historic Preservation

“Our development and marketing folks were all extremely appreciative of your presentation, as you no doubt could tell from their spellbound faces. The fact that you make delivering such valuable information so lively and interactive certainly helps. Not only do you share lots of great information, but you even provided

additional resources.” - Medical College of Virginia Foundation

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