Jack Trout is the acclaimed author of many marketing classics published in many languages: "Positioning: The Battle for Your Mind," "Marketing Warfare," "The 22 Immutable Laws of Marketing," "Differentiate or Die," "Big Brands. Big Trouble," "A Genie’s Wisdom," and "Trout on Strategy." Jack Trout is president of Trout & Partners Ltd. an international marketing consultancy based in Connecticut. He has consulted for such companies as AT&T, IBM, Southwest Airlines, Merck, Procter & Gamble and many others. He has also consulted with the State Department on how to better sell America. Recognized as one of the world’s foremost marketing strategists, Jack Trout is the originator of Positioning and other important concepts in marketing strategy. He has over 40 years of experience in advertising and marketing, and became a boardroom advisor to some of the world’s largest corporations and his worldwide consulting work gives him first-hand experience in a wide range of marketing scenarios. Jack Trout has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies. Titles Trout on Strategy Positioning Strategies Differentiation Coping With Competition Topics Marketing, Advertising/PR, Branding, Business, Celebrity Click topic above to see more speakers on that topic Speaker's Asking Fee Range $15,000 or more Click on fee range to see more speakers. This is the starting keynote fee range - other programs may be higher. State NY Click on state above to see more speakers from that state. Fees The fee range quoted means the speaker's fee starts somewhere within that range. Note that speaker's fees are subject to change and some speakers may have special fee quotes.