Art Turock's latest work challenges the conventional wisdom "Ask customers what they want and give it to them." In contrast, industry trendsetters respond to customers latent needs that is, give them products and services they will value but would never think to ask for. The title, Invent Business Opportunities No One Else Can Imagine, was conceived in conversations with patrons of Buck's Restaurant, the favorite deal making dining establishment in Silicon Valley. Art Turock's ideas have been featured in USA Today, The One-Minute Manager series, Chicken Soup for the Soul at Work, Success Magazine, Association Management, Bloomberg News, and CNN. Since 1986, Turock has been a valued resource to over 1,000 businesses, including over 100 Fortune 500 companies, including Merck, IBM, 3M, Motorola, AT&T, as well as trade associations including American Society of Association Executives, Young Presidents' Organization. His keynote speeches, seminars, strategic innovation consultations, site visits to trend-setting businesses, and 200 executive interviews annually, produce constant interaction with mavericks and thought leaders. Turock's most frequent interviewee is his brother, Marty, who was a top manager for GE, during the entire 20-year tenure of Jack Welch as CEO. Turock spotted his customer's latent needs in response to his father's triple bypass surgery in 1983. He noticed no books were written for thousands of people who know what to do to be physically fit, but lack the motivation for making healthy lifestyle choices. Turock wrote "Getting Physical: How to Stick With Your Exercise Program," and became a corporate wellness consultant. At age 26, Art gained his first leadership experience as Director of the University of Iowa's Interpersonal Skills Training Project, where he recruited, trained, and mentored trainers from throughout the state. The training of trainers approach was designed to motivate trainers to stretch their professional competencies and became a prototype for statewide interpersonal skills training for many years. Art Turock is author of "Invent Business Opportunities No One Else Can Imagine," challenges the conventional wisdom, “Ask customers what they want and give it to them.” He is also author of "Achieving Sales Growth When Wal-Mart Makes the Rules." Titles What Great Managers Do to Retain Top Talent and Motivate Peak Performance Invent Business Opportunities No One Else Can Imagine Rethinking Your Business: Innovative Thinking Methods for Out-of-the-Box Times Change Mastery: Reinventing the Competitive Game Sustaining Exceptional Performance: Honoring Your Company's Best Creating Sales Calls Customers Would Pay For (...or Retailers Would Pay For) Know Your Customers Needs Before They Do Driving Sales By Making Your Competition Irrelevant Granting Greatness Topics Sales Creativity, Change, Leadership, Performance, Motivation, Management Click topic above to see more speakers on that topic Speaker's Asking Fee Range $10,000 - $14,999 Click on fee range to see more speakers. This is the starting keynote fee range - other programs may be higher. State WA Click on state above to see more speakers from that state. Fees The fee range quoted means the speaker's fee starts somewhere within that range. Note that speaker's fees are subject to change and some speakers may have special fee quotes.