The self-styled social media marketer has his share of haters for his brash manner, but consider that he’s now on his third successful act: First he built his father’s brick-and-mortar New Jersey wine shop into a $45 million business by bringing it online and creating Wine Library TV, the oddly viral wine-tasting web show. Its success made him a social media marketing guru—which then led to a 10-book deal with HarperStudio. Now he’s focused on VaynerMedia, a digital agency he launched in 2009 that advises the likes of GE and PepsiCo and has grown to nearly 500 employees. Vaynerchuk, an early investor in Twitter and Uber, has also launched a VC fund with Miami Dolphins owner Stephen Ross to invest in startups like Birchbox and Medium.
Considered a quintessential maven of modern-day marketing, Gary is a New York Times and Wall Street Journal best-selling author as well as a self-trained wine and social media expert. With an entrepreneurial spirit and a clear recognition of the emergence of e-commerce in 1997, Gary launched Winelibrary.com and helped grow his family business from $3 million to $45 million by 2005. Although Gary does not consider himself to be a “techie,” in 2005, he began video blogging and established himself as a true social media trailblazer. Gaining nearly 1 million Twitter followers, Gary was included in Business Week’s list of the “top 20 people every entrepreneur should follow.”
Gary’s first business book “Crush It! Why Now Is the Time to Cash in on Your Passion” hit the New York Times, Wall Street Journal and Associated Press bestsellers lists in its first weeks. It maps out Gary’s road rules for how to “Crush It” in today’s business market by following your passion and building your own personal brand. His second New York Times bestseller “The Thank You Economy,” details the effect of social media on business and has become required reading for business leaders around the world. Gary’s book, “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World,” shares how to knock out the competition through the most effective social media strategies.
- Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World
- Why Smart People Dismiss Social Media, and Why They Shouldn't
- CRUSH IT! Cash in on Your Passion
- The Thank You Economy
Business, Customer Service, Sales, Social Media/Networking, Marketing
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