After spending 28 years in senior marketing positions with Frito-Lay, Pepsi, Omni Hotels, CitiBank and Deloitte, Mike Wien left the corporate world 11 years ago to become an adjunct professor of marketing at Georgia State University, a consultant dedicated to helping entrepreneurial organizations become more effective at growing their business and an Ironman Triathlete who is a regular competitor in the World Championship. This unusual combination of real life experiences has given Mike the content to write a book and develop a highly motivational speech that focuses on the most important element of success – endurance. He weaves relevant stories from his business and triathlon careers into a speech filled with practical ideas for being more successful in a business, a career, a relationship, or in life.
Mike is the founder of The Specific Edge Institute, an organization dedicated to helping companies become more effective in growing their business by creating a meaningful competitive advantage and leveraging it. By applying 28 years of marketing and sales experience working for some of the largest companies in the world, Wien specializes in helping entrepreneurs create marketing and business development strategies and personalized plans to uncover often overlooked ways to grow revenue.
Mike started his career in brand management at Frito Lay where he was responsible for introducing the company’s biggest failure (FANTASTIX) and then introducing the company’s biggest success (TOSTITOS). He moved on to PepsiCo (the parent company) as director of brand management for the Pepsi-Cola Bottling Group. Next, he applied his consumer products experience to Omni Hotels as their global vice president of marketing and sales. This led to the position of Group Senior Vice President with CitiBank with responsibility for marketing and new product development in Illinois. Cole Taylor Bank, a privately held commercial bank hired Mike to head up marketing and handle investor relations for their initial public offering. After the IPO, he joined Deloitte as part of the national marketing team and eight years later, left the big corporate life to start out on his own.
Mike has an MBA in Marketing from the Kellogg School at Northwestern University and a B.S in business from Colorado State University. He is active in his community serving on four not-for-profit boards including the Atlanta Track Club and USA Triathlon, the governing body for triathlons within the United States Olympic Committee. On the competitive side, Mike has competed in 35 marathons including Boston (9 times,) New York (5 times,) Chicago (3 times,) and the original marathon from Marathon to Athens, Greece. He has also completed in nine Ironman triathlons including four World Championships in Kona, Hawaii. His best showing was finishing second in the world in his age group in 2011. Mike is sponsored by Timex, PowerBar, Trek Bikes and K-Swiss shoes.
- Sustained Effort Wins
- Finding Your Specific Edge
- Strategic Networking - Doing less for Better Results
- Keeping The Flame Lit for Life - How to go from Ordinary to Extraordinary in business and life
- Attracting and Retaining the Best and the Brightest in the New War for Talent
Performance, Sports, Marketing, Business, Success, Branding, Sales, Motivation, Adversity/Challenge
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