Steve Yastrow is the author of "Brand Harmony." Management guru Tom Peters called Steve’s book “compelling and powerful,” and went on to say that, “it makes branding, in all its power and glory, accessible and exciting. Hint: It’s for everyone, not just marketers. Steve’s book, "We: Creating Profitable Customer Relationships" was published in April 2007. Steve’s passion is creating revolutionary marketing systems that yield major profit breakthroughs. Steve challenges his clients and audiences to reinvent the way they look at marketing, offering clear action steps to improve business performance through better branding. The concepts behind Brand Harmony were developed in the “real world” through Steve Yastrow's work as president of Yastrow Marketing, a consulting firm which has served such clients as McDonald’s Corporation, The Tom Peters Company, Kimpton Hotels, the Cayman Islands Department of Tourism, Agilent Technologies, Jenny Craig International, Great Clips for Hair, Cold Stone Creamery, Wyndham Hotels & Resorts, Viacord and many other organizations. Steve was previously vice-president of resort marketing for Hyatt Hotels & Resorts. He is also brand editor for tompeters.com, where he is a regular writer and contributor. Steve Yastrow earned an MBA from the J.L. Kellogg School of Management at Northwestern University, and a B.A. from Indiana University. Titles WE: Creating Profitable Customer Relationships Be The Brand Brand Harmony End Of Brute Force Branding "I Get It, I Want It, And I Can't Get It Anywhere Else" Latent Profit Telling The Story Of Your Brand Why Marketing Programs Fail Topics Business, Branding, Marketing, Relationships Click topic above to see more speakers on that topic Speaker's Asking Fee Range $10,000 - $14,999 Click on fee range to see more speakers. This is the starting keynote fee range - other programs may be higher. State IL Click on state above to see more speakers from that state. Fees The fee range quoted means the speaker's fee starts somewhere within that range. Note that speaker's fees are subject to change and some speakers may have special fee quotes.