Peter C. Yesawich is chairman and chief executive officer of Ypartnership, America’s leading marketing, advertising and public relations agency serving travel, leisure, hospitality and entertainment clients. The agency represents clients in every category of the travel industry through seven offices across the United States, Canada, Mexico and Europe. Ypartnership is an integrated marketing communications company that is known for its strategic thinking, breakthrough creativity and innovation in marketing practice. The firm’s Research & Brand Strategy Group is also regarded as one of the most respected sources of insights into the emerging travel habits, preferences and intentions of Americans, and coauthors the widely acclaimed National Travel MONITOR survey with Yankelovich, Inc.
Yesawich is a frequent commentator on travel trends in such publications as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week. He is also featured on the CNN, CNBC, MSNBC, and BBC World television networks and National Public Radio. He serves as a featured columnist in several industry trade publications and has authored numerous articles on marketing and advertising strategy in professional journals. He is also a coauthor of"Marketing Leadership in Hospitality," published by Prentice Hall.
Listed in Who’s Who in America, Yesawich is the recipient of the World Travel Award from the American Association of Travel Editors, The Albert E. Koehl Award from the Hospitality Sales and Marketing Association International (HSMAI) and the Silver Medal from the American Advertising Federation. He was also named one of the 25 Most Extraordinary Marketing Minds by HSMAI. Yesawich is a member of the International Society of Hospitality Consultants and serves on the board of directors of the Travel Industry Association of America.
Yesawich received three degrees from Cornell, including a doctorate in applied psychology, and is a graduate of the Advanced Management Program at Yale.
- The Ypartnership/Yankelovich National Travel Monitor: A Preview Of Emerging Lifestyles And Travel Trends
- Meet the New American Traveler
Advertising/PR, Marketing, Future
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$7,500 - $9,999
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"It was our pleasure to have you with us, and I can tell you that the member response (anecdotally and in our post-event survey) was of the highest order. Your presentation was a home run in all respects. Thanks again for joining us, and I look forward to speaking with you again..." - Select Registry
"Many thanks to you for such a interesting, thought provoking and well executed presentation. I have heard nothing but positive comments about your presentation with several remarking that they could have listened to another hour. I heard you quoted several times yesterday so your information was received. I felt your presentation was eye opening and while not focused primarily on student travel the content was totally applicable and transferable. It was a great start to this conference. Thanks for being with us and making me and my committee look so good!" - Student & Youth Travel Assn of North America
"It was great talking to you and having you at conference. I can tell you that I had dozens of people comment that your presentation was excellent; so much so, some were saying that they couldn't write fast enough. Everyone thought the information was relevant and insightful. Overall, wonderful presentation!!! Thanks and I hope to hear you speak again sometime soon." - West Virginia Division of Tourism
"I wanted to get back to you about Peter Yesawich... He was fantastic, as a matter of fact, he has already made a visit to our office as he will continue to work with us on other projects. Thank you very much for all of your help with arranging Peter’s outstanding presentation." - WMS Gaming, Inc.
"...Heard lots of positive feedback to your session, including several 'best keynote at any Michigan tourism conference.' From my point of view, your message was exactly what our industry needed to hear!" - Michigan Lodging & Tourism Association
"We heard so many positive comments regarding your presentation skills, topic and style in which the material was presented...how we were going to find speakers for the remainder of the year that could top yours? It was truly a positive and educational start to our year. - North Central Business Travel Association-NBTA