of Smartphone Users when Designing Websites
As an Internet marketing specialist,
"How do I get more visitors to my website?" is the No. 1 question I
While there are several factors to
consider, you can start with a clear understanding of who your
target market is and how they search for your products and services.
With the recent surge in smartphone sales, it's vital to recognize
how consumers are using this new technology to search for you and
how it can affect your bottom line.
According to ComScore, more than 45
million people in the U.S. owned smartphones in 2010. By the end of
this year, it's predicted that more than 60 percent of mobile phone
users will be using them.
A smartphone is essentially a
mini-computer integrated with a mobile phone. More and more users
are now surfing the Internet with their Internet-enabled mobile
phones, rather than desktop computer. Since this likely includes
your prospects and clients, have you considered how your business
will connect with these customers where they live online?
A good place to start is to view your
business's website on a smartphone. Do you have to constantly zoom
in and out, or scroll up, down, left and right to get where you want
to go? People have short attention spans; they likely won't stay on
your website long if they're frustrated with the experience or can't
view your content.
If your business website is totally
built in Flash, or featuring major elements in Flash, then the
millions of iPhone and iPad users can't see your flash content.
That's right — those glitzy graphics won't show up as anything but a
big blank space in your slice of cyberspace.
There are solutions. As more and more
smartphones are integrated into our everyday use, you should
consider designing a complete mobile version of your website with
the mobile user experience in mind. This will ensure that the
navigation, font size, content layout and graphics are optimized for
the small screen sizes.
Beyond just creating a complete mobile
version of your website, you can have your website developer add
programming code to automatically detect the type of device being
used, so Flash is replaced with the proper graphics on the fly. This
may or may not be in your web designer's repertoire. If it's not,
find someone skilled in this area.
Don't get overwhelmed with the idea of
a mobile version. It's just selecting which content you think is
most important for the mobile user and using it in the mobile
version. You can have links from the mobile version to the full HTML
site for those users who prefer that version. Determine what's most
likely to convert online traffic into paying customers and make this
a top priority.
While the design specifications may be
technical, don't forget that the ultimate creation of any website
should come from a marketing and communications viewpoint. The
dilemma with this is that many Web designers are not marketers and
may not understand your target market like you do. Take an active
role in the vision and outcome to ensure your website speaks to the
user with the appropriate marketing message.
Start by viewing a variety of websites
on a smartphone. Take note of what you like or don't like and what
elements make the experience positive or negative. Implement these
ideas for your own mobile version of your website and you'll be on
your way to making your brand as mobile as your customer.
Saeks has successfully founded 10 companies, received three U.S.
Patents, holds multiple trademarks, and has developed an impressive
collection of intellectual property. Ford is best known for
positioning people and their products & services for profit through
proven marketing and innovative publicity campaigns..
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