Maddy Kent Dychtwald Flash Video

Maddy Dychtwald is a nationally recognized author, co-founder of Age Wave, and leading expert on the changing demographic trends shaping the marketplace, the workplace and our lives. Having spent almost thirty years investigating and forecasting lifestyle, marketing and retirement implications of the age wave, she has also emerged as an authority on the economic ascent of women, including its impact on various industries; financial services, healthcare, and consumer marketing.

Maddy is the author of three books: INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better, Cycles: How We Will Live, Work, and an illustrated children's book on personal reinvention entitled Gideon's Dream: A Tale of New Beginnings.

In 1986, she co-founded Age Wave, the nation’s foremost thought-leader on population aging and its profound business, lifestyle and cultural implications. The company provides breakthrough research and consulting to more than half of the Fortune 500.

A high impact speaker, she has addressed more than 300,000 business and social service leaders worldwide, including the American Society on Aging, Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, National Association of Educators, the Network of Executive Women, and the World Future Society.

Maddy has been regularly featured in prominent media worldwide, including: Bloomberg Businessweek, Forbes, Newsweek, Time, U.S. News & World Report, Fox Business News, CNBC and NPR. She is a contributor to The Wall Street Journal’s Retirement Expert Panel, The Huffington Post,, and She is also a founder of the non-profit organization, Women Against Alzheimer’s.

A graduate of New York University, Maddy has been married for almost 30 years and has been a working mom living in the San Francisco Bay Area for much of her adult life.

  • How the Age Wave Will Transform the Marketplace and Our Lives
  • Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding
  • The Cure for Our Aging Healthcare System
  • Optimizing Generational Diversity: Four Cohorts Rethink Work, Money, Family, Retirement and Success
  • Influence: How the Rising Power of Women Will Transform Money, Men and the Marketplace
  • How the Modern Family Is Transforming Aging, Retirement and Community

Future, Marketing
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“Attendees raved about the great job Maddy did. The material was not just a bunch of theories, but something that could be used immediately. Maddy’s preparation and presentation style were excellent.” - Choice Hotels

“Maddy was fantastic. Her personal, interactive, and multi-media presentation style was an excellent role model for all speakers in this edu-tainment age. Her presentation injected new, powerful and provocative marketing paradigms into our business and inspired us greatly in our innovation drive.” - Coca-Cola USA

“I was impressed with the amount of time and effort Maddy put into customizing her presentation and content for our audience of senior level human resource executives. In addition, her engaging presentation style was a nice balance to the agenda.” - MetLife

“Maddy’s delivery was lively, informative and entertaining, and her remarks hit a bullseye...extremely relevant to our current marketing efforts. Excellent.” - The Prudential Insurance Company

"Maddy: Thank you so very much for being with us. Your research and presentation was excellent and the advisors loved hearing from you." - Advisor Group

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