Ross Shafer is one of the most sought-after keynote speakers and seminar leaders on the subjects of Customer Empathy, Personal Motivation and Business Relevance. He is a six-time Emmy Award Winning TV producer/writer who, in l994, turned his inexhaustible energies to the question, "What cultural influences cause some organizations to die...while others grow exponentially?" To that end, Ross has written and produced 14 Human Resource Training films and penned the acclaimed business books, "Nobody Moved Your Cheese," (2003) "The Customer Shouts Back," (2005) "Customer Empathy,"(2006), "Are You Relevant?" (2009), "Grab More Market Share." (2011) and "Bullet Proof Tactics that Work (2015).. Ross is also the founder of the Customer Empathy Institute in partnership with California State University at Monterey Bay.
Ross Shafer grew up in the Pacific Northwest and graduated from the University of Puget Sound in Tacoma, Washington where he studied business management. After college, he took a job as a training manager for a department store and was able to save $10,000. He took that money and launched his life as an entrepreneur. His first venture was as the owner/manager of America’s only Stereo and Pet Shop in the small town of Puyallup, Washington (“Woofers and Tweeters.”)
He followed this as the advertising manager for the 28 store Squire Shops retail clothing chain in Seattle, Washington. Writing ad copy and concocting campaigns paid the bills, but at night Ross haunted local comedy clubs in search of a career in comedy. He soon won the Seattle International Comedy Competition and immediately became an opening act for performers like Crystal Gayle, Eddie Rabbitt, Nel Carter, Neil Sedaka, and Dionne Warwick.
In l985, Ross pitched a TV show idea to the NBC affiliate in Seattle (KING). It was a risky idea to emulate a local Letterman-like comedy talk show. Regardless, ALMOST LIVE was born and for the next 5 seasons Ross hosted the show while he and his team collected 36 Emmys.
In l988, Ross was wooed by the Fox network to take over The Late Show. Ross later found himself co-hosting Days End, ABC's Match Game, Love Me, Love Me Not and other TV pilot projects. By this time, Ross was heading all of the leading night clubs and casinos. He produced a highly acclaimed comedy album about the Clinton administration titled, “Inside The First Family.” He also wrote a comedy cookbook that became a best seller; "Cook Like A Stud - 38 recipes men can prepare in the garage with their own tools."
In l994, Ross moved back to his corporate training roots and began producing training videos and programs for corporate clients. Along with authoring five books, Ross delivers 85+ Keynote speeches a year to Fortune 500 organizations as well as small to mid-sized trade associations. Ross is widely known for his hilarious delivery and ability to cross-pollinate innovations between diverse industries, often revolutionizing profits and cultures.
- How to Stay Relevant
- Friction-Less Service
- How to Motivate Team Members
- Success: It's On You
- The Absolutely Necessary Team
- Behave Like a Startup: Kill Complacency
- Ross Shafer: Ultimate EMCEE (or Corporate Talk Show or Game Show host)
- Teambuilding (Interactive Exercises, Forum, Game Show or Talk Show Formats)
Accountability, Attitude, Business, Change, Communication, Customer Service, Marketing, Goal-setting, Emcee, Motivation, Sales, Performance, Human Resource
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Speaker's Asking Fee Range
$15,000 or more
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"Thanks! He did a wonderful job and I heard nothing but GREAT feedback from Ross’ deliveries! THANK YOU!" - Architectural Woodwork Institute
"I would like to thank you for an outstanding presentation during our 2013 Annual Conference. Your ability to teach and entertain our audience was quite impressive, and surpassed any keynote we’ve had in the past. The combination of customer expectations, technology, and generational sales in one power-packed presentation armed
our audience with invaluable information that will change how they do business, and strategize to remain relevant. The results from our annual conference survey support the notion that our audience was blown away. The Relevance team received the highest rating when compared to every other session offered during our conference. I immensely appreciate you making me look great, and upping the ante for our future keynote speakers. You will be a tough act to follow!" - Produce for Better Health
"You were the hit of our convention. I had many of our members approach me after your presentation saying that you were the best speaker they had ever seen at a Carpet One event. After 33 conventions and dozens of world class speakers, that is quite a compliment. We thoroughly enjoyed having you and are extremely appreciative of your insight and your contributions to our members." - Carpet One Floor & Home
"I can’t express enough the positive impact Ross had on the group today. His presentation was outstanding! His unique ability to deliver such a dynamic message in that casual manner it truly unbelievable. Our CEO commented to me that it was the right message for the times we’re in." - Hyundai
"Great energy, connected well with audience, relevant information, actionable steps, humorous, great hair and many said best speaker they have ever heard. There are many things that we will be able to incorporate into our training.” Kenny Larson, President, Slumberland
“It was a pleasure working with Ross. A true professional. He was dynamic, relevant, and funny. We got more than our money’s worth." - Independent Mortgage Brokers Association of Ontario