Paco Underhill is the founder and Managing Director of a New York-based research and consulting firm with offices around the world. Underhill has spent more than 25 years conducting research on the different aspects of shopping behavior, earning his status as a leading expert and pioneer in the field. Paco helps companies understand what motivates the behaviors of today’s consumer. His research shows how today’s retail world is ruled by factors such as gender, “trial and touch” and human anatomy. He is an insightful and captivating speaker, who frequently presents to trade associations and professional groups about the methodology and findings of his research.
Paco Underhill and has been profiled by major publications, such as, The New Yorker, Fortune, Fast Company, Business Week and Smithsonian Magazine, and have been featured on ABC’s 20/20, and CBS’s 48 Hours. Paco is a regular contributor to NPR and BBC Radio. His columns and editorials have appeared in the New York Times, London Times, Wall Street Journal, and the Christian Science Monitor. His first book, "Why We Buy: The Science of Shopping" has been published in 25 languages, and has sold more copies than any other retail book in history. His second book, entitled "Call of the Mall: The Geography of Shopping, was released in February 2004 by Simon & Schuster.
Paco Underhill provides hundreds of great examples and data to back up his presentations. Paco is never dull, often funny, and always on target.
- Science of Shopping 101: How Store Planning Affects Store Performance
- Signage and Merchandising: Making In-Store Communications Work
- The Future of Category Management
- The State of Retail and Industry Trends
Future, Sales, Financial, Management
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Speaker's Asking Fee Range
$15,000 or more
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“Once again many thanks for your participation in Retail Week Conference 2006. The event was a huge success and we have received a great deal of positive feedback.” - UK Retail Week Conference 2006
“Paco’s presentation at the merchant forum was outstanding. So much so that we went out and bought copies of his book and sent it to all the meeting participants!” - Visa International 2006
“Your message was invaluable. It was both relevant and actionable and resonated with the attendees throughout the Summit. And, as always, your delivery was energetic, professional and engaging.” - VNU CEO Summit 2006
"Thank you for two very exciting days in Gothenburg, We have had a lot of very positive responses on our conference and your presence and lecture." - Steen & Strom 2006